# Are Sarum Family and Carthum Conglomerate affiliated? They have the same colors

**URL:** <https://forums.eveonline.com/t/are-sarum-family-and-carthum-conglomerate-affiliated-they-have-the-same-colors/222845>\
**Category:** EVE Lore Discussion\
**Created:** [February 28, 2020, 7:17pm UTC](https://forums.eveonline.com/t/are-sarum-family-and-carthum-conglomerate-affiliated-they-have-the-same-colors/222845 "2020-02-28T19:17:47Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![Kolya\_Medz](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/kolya_medz/32/189623_2.png) [@Kolya\_Medz](https://forums.eveonline.com/u/Kolya_Medz)\
**Post date:** [February 28, 2020, 7:17pm UTC](https://forums.eveonline.com/t/are-sarum-family-and-carthum-conglomerate-affiliated-they-have-the-same-colors/222845/1 "2020-02-28T19:17:47Z")

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Are Sarum Family and Carthum Conglomerate affiliated? They have the same red and gold colors. Just curious if there is anything in the lore about it.

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**Author:** ![Elsebeth\_Rhiannon](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/elsebeth_rhiannon/32/418836_2.png) [@Elsebeth\_Rhiannon](https://forums.eveonline.com/u/Elsebeth_Rhiannon)\
**Post date:** [March 1, 2020, 6:33am UTC](https://forums.eveonline.com/t/are-sarum-family-and-carthum-conglomerate-affiliated-they-have-the-same-colors/222845/2 "2020-03-01T06:33:02Z")

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It appears yes: this news article from 2008 describes Sarum as a major shareholder of Carthum:

> However, additional stress has been placed on the company largely due to problems with its two largest shareholders, the Lai Dai Corporation and the Sarum Family.

> **[Carthum Suffers Drop On Below Average Earnings | EVE Online](https://www.eveonline.com/news/view/carthum-suffers-drop-on-below-average-earnings)**
>
> Pimebeka – The Carthum Conglomerate posted poor earnings for the last quarter today, well below the expectations of most analysts, triggering a 12% decline in their stock price. Among the reasons given for the drop were significant capital losses in...

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**Author:** ![Kolya\_Medz](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/kolya_medz/32/189623_2.png) [@Kolya\_Medz](https://forums.eveonline.com/u/Kolya_Medz)\
**Post date:** [March 3, 2020, 10:42pm UTC](https://forums.eveonline.com/t/are-sarum-family-and-carthum-conglomerate-affiliated-they-have-the-same-colors/222845/3 "2020-03-03T22:42:22Z")

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Cool, thank you for this

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**Author:** ![Vollhov\_Jr](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/vollhov_jr/32/510418_2.png) [@Vollhov\_Jr](https://forums.eveonline.com/u/Vollhov_Jr)\
**Post date:** [March 25, 2020, 10:18am UTC](https://forums.eveonline.com/t/are-sarum-family-and-carthum-conglomerate-affiliated-they-have-the-same-colors/222845/4 "2020-03-25T10:18:49Z")

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- **hare Holders:** Sarum Family 35% / Ducia Foundry 20%
- **Activity:** Hi-Tech Construction
- **Partner:** [Sarum Family](https://eve.fandom.com/wiki/Sarum_Family)

During the reign of Empress Jamyl Sarum, the corporation has become a completely national and strategic importance. The controlling shares were completely transferred to the Sarum family. The family has vested interest in the Amarr military and the armaments industry. After that, the color completely became the same as that of the Sarum family.

Red = Memory of spilled blood in battles. The Sarum family has earned its greatest title due to its exploits of generals and soldiers. Not thanks to wealth and words, but in practice.

Golden = Holiness and purity of faith and soul.

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**Author:** ![system](https://global.discourse-cdn.com/eveonline/original/3X/4/1/41ec4921cbaca7a6f9ea556e7cc20018461eae5e.png) [@system](https://forums.eveonline.com/u/system)\
**Post date:** [June 23, 2020, 10:18am UTC](https://forums.eveonline.com/t/are-sarum-family-and-carthum-conglomerate-affiliated-they-have-the-same-colors/222845/5 "2020-06-23T10:18:58Z")

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