# CCP: An alternative to microtransactions for growing CCP's income

**URL:** <https://forums.eveonline.com/t/ccp-an-alternative-to-microtransactions-for-growing-ccps-income/141334>\
**Category:** Player Features & Ideas\
**Created:** [February 20, 2019, 3:04pm UTC](https://forums.eveonline.com/t/ccp-an-alternative-to-microtransactions-for-growing-ccps-income/141334 "2019-02-20T15:04:26Z")\
**Posts on this page:** 1\
**Showing post:** 128

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**Author:** ![Elena\_Laskova](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/elena_laskova/32/11436_2.png) [@Elena\_Laskova](https://forums.eveonline.com/u/Elena_Laskova)\
**Post date:** [March 15, 2019, 9:16pm UTC](https://forums.eveonline.com/t/ccp-an-alternative-to-microtransactions-for-growing-ccps-income/141334/128 "2019-03-15T21:16:51Z")

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> [@Bronson\_Hughes](#):
>
> > [@Elena\_Laskova](#):
> >
> > There are two groups of people. One pays CCP to play and for PLEX. CCP use that money to provide and develop the game. The second group plays but pays no RL money.
> 
> The second group of people still has to use PLEX to keep their subscription paid, and thise PLEX were bought from CCP. Either way, CCP is getting paid.

Almost every new response repeats this exact claim. And ignores the obvious fact that CCP is almost certainly “leaving money on the table”.

Here’s another way to look at it - a post from a different thread with a simple and practical suggestion for how CCP could get their hands on some additional RL money from the parasites:

> [@Price of Plex - Market intervention Required from CCP](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/102):
>
> At 10m isk plex CCP will either introduce nominal charge for in game plex use ie $2 p.c.m or they’ll just make subs mandatory for all omega chars.
> 
> PA will not run the eve server at a deficit and their subscription liability is only increasing, 24 months worst estimate.

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