# Dev blog: The Next Step For EVE China - Publishing With NetEase!

**URL:** <https://forums.eveonline.com/t/dev-blog-the-next-step-for-eve-china-publishing-with-netease/94216>\
**Category:** Dev Blogs\
**Tags:** official, devblog\
**Created:** [August 1, 2018, 7:09am UTC](https://forums.eveonline.com/t/dev-blog-the-next-step-for-eve-china-publishing-with-netease/94216 "2018-08-01T07:09:15Z")\
**Posts on this page:** 1\
**Showing post:** 9

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**Author:** ![zluq\_zabaa](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/zluq_zabaa/32/19011_2.png) [@zluq\_zabaa](https://forums.eveonline.com/u/zluq_zabaa)\
**Post date:** [August 1, 2018, 10:11am UTC](https://forums.eveonline.com/t/dev-blog-the-next-step-for-eve-china-publishing-with-netease/94216/9 "2018-08-01T10:11:32Z")

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> [@Zachri](#):
>
> it is a company which has a bigger advantage because of its conservative use of an easy homegrown volume market than it has much forte in being agile or tuning in to market specific conditions.

Really? I thought their ventures looked quite forward thinking.

> [@Zachri](#):
>
> And while NetEase is expanding to international markets, it’s actually tried to resist that for a long time because of it being very, very, Chinese company.

Well the Chinese market is huge in every way, so it doesn’t come as a surprise to concentrate on home-market, if it promises good development prospects. But what did you mean by “very, very Chinese”?

> [@Zachri](#):
>
> That said, what is more pressing now really is the perception challenge of the existing and the potential customerbase of Chinese EVE players. That is far more relevant now, and interesting. I’m sure they realise that NetEase has the market pull to replace them all if need be, or substitute them quickly.

From what I read over the last year(s) about the situation on Serenity, I think the ability of the new partner to entirely replace the playerbase does sound good actually. If botters and RMTers can keep a company hostage and this leads to a situation like now, where the game is simply not moving forward anymore, it’s bad, it’s the end of the game. If all that is left are botters and enablers of botting, this kind of playerbase deserves no continuity.

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