# Markups

**URL:** <https://forums.eveonline.com/t/markups/319559>\
**Category:** Market Discussions\
**Created:** [July 11, 2021, 6:30pm UTC](https://forums.eveonline.com/t/markups/319559 "2021-07-11T18:30:10Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![Von\_DeMoreno](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/von_demoreno/32/491525_2.png) [@Von\_DeMoreno](https://forums.eveonline.com/u/Von_DeMoreno)\
**Post date:** [July 11, 2021, 6:30pm UTC](https://forums.eveonline.com/t/markups/319559/1 "2021-07-11T18:30:10Z")

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For those who live where the market leaves something to be desired, places like Jita are an oasis. Suppose you were to buy items from a market like Jita and sell them back at your local market.

What factors would you consider in pricing those items?

I personally shoot to get my ISK back, plus sixty percent. I pulled that particular number from the anterior caudal portions of my torso rig, but I’m curious if others use a particular logic in pricing items they purchase specifically to sell them to others.

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**Author:** ![Gerard\_Amatin](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/gerard_amatin/32/481361_2.png) [@Gerard\_Amatin](https://forums.eveonline.com/u/Gerard_Amatin)\
**Post date:** [July 11, 2021, 7:05pm UTC](https://forums.eveonline.com/t/markups/319559/2 "2021-07-11T19:05:04Z")

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I’m no hauler or trader, but I would not only look at the markup, but also at the volume sold.

Even if you can occasionally sell something at a 300% markup, if that happens once in a blue moon you’re not going to make a lot of ISK.

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**Author:** ![Von\_DeMoreno](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/von_demoreno/32/491525_2.png) [@Von\_DeMoreno](https://forums.eveonline.com/u/Von_DeMoreno)\
**Post date:** [July 11, 2021, 7:09pm UTC](https://forums.eveonline.com/t/markups/319559/3 "2021-07-11T19:09:22Z")

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Sure, volume is important. It’s a lot easier to make ISK if you bring back a lot of what people want at one time versus one-offs here and there.

Of course, if you’re selling at a 300% markup, you can make a fair bit in one run, depending on what you’re selling. At that percentage, though, I’ll risk the run to Jita instead.

It’s a balancing act between “make a profit” and “compel customers to get it themselves 'cause you’re charging too damn much.”

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**Author:** ![Shipwreck\_Jones](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/shipwreck_jones/32/274382_2.png) [@Shipwreck\_Jones](https://forums.eveonline.com/u/Shipwreck_Jones)\
**Post date:** [July 12, 2021, 12:59am UTC](https://forums.eveonline.com/t/markups/319559/4 "2021-07-12T00:59:10Z")

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Honestly, I think it depends on who you are selling to, how far away you move it, how difficult it was to move it, and the prices of competitors. I never had a formula I used, however. I would just kind of wing it, and then adjust my prices up or down depending on how it sold.  
 ![No P2W](https://global.discourse-cdn.com/eveonline/original/4X/c/9/e/c9e5bbcb978427c1d2c78ed0bf7e727425ef954f.png)

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**Author:** ![system](https://global.discourse-cdn.com/eveonline/original/3X/4/1/41ec4921cbaca7a6f9ea556e7cc20018461eae5e.png) [@system](https://forums.eveonline.com/u/system)\
**Post date:** [October 10, 2021, 12:59am UTC](https://forums.eveonline.com/t/markups/319559/5 "2021-10-10T00:59:36Z")

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