# New Player Recruitment and Retention

**URL:** <https://forums.eveonline.com/t/new-player-recruitment-and-retention/180504>\
**Category:** Player Features & Ideas\
**Created:** [August 5, 2019, 8:07pm UTC](https://forums.eveonline.com/t/new-player-recruitment-and-retention/180504 "2019-08-05T20:07:12Z")\
**Posts on this page:** 1\
**Showing post:** 15

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**Author:** ![Salt\_Foambreaker](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/salt_foambreaker/32/280119_2.png) [@Salt\_Foambreaker](https://forums.eveonline.com/u/Salt_Foambreaker)\
**Post date:** [August 7, 2019, 8:30pm UTC](https://forums.eveonline.com/t/new-player-recruitment-and-retention/180504/15 "2019-08-07T20:30:29Z")

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> [@Legion\_Reaver](#):
>
> that one of the biggest challenges was to get new players to remain within the first 24hrs.

See I think this is a false challenge. It is pretty obvious their advertising is not reaching the right gamers and has not been for a long time. The players they are reaching want eye candy and rides, they want nothing to do with strategy. So the moment they are not hand held they leave.

If you advertise to sell cars but your lot only has boats most of your “customers” will leave.

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