# Price of Plex - Market intervention Required from CCP

**URL:** <https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111>\
**Category:** General Discussion\
**Created:** [March 10, 2019, 11:57am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111 "2019-03-10T11:57:03Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![Aomame\_Sato](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/aomame_sato/32/123189_2.png) [@Aomame\_Sato](https://forums.eveonline.com/u/Aomame_Sato)\
**Post date:** [March 10, 2019, 4:16pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/21 "2019-03-10T16:16:17Z")

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If you guys don’t stop with all the technical jargon, I’m gonna start telling chemistry jokes or something!

Seriously, what the heck did you just say? Why am I always nice enough to dumb down my speech to the common level, when it’s an area I actually did study, but nobody will return the favor?

price elasticity? inflation pressures? monetary flags? intervention strategies?

I wish someone would intervene with strategy when I have to buy groceries and pay rent. I didn’t know strategy and intervention would allow me to change the prices…

What the heck did you just even say, like in regular people’s talk?

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**Author:** ![Maekchu](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/maekchu/32/178692_2.png) [@Maekchu](https://forums.eveonline.com/u/Maekchu)\
**Post date:** [March 10, 2019, 4:18pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/22 "2019-03-10T16:18:23Z")

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Don’t worry. A lot of people in here just throw around terms in order to sound smart.

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**Author:** ![mimi45](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/mimi45/32/77591_2.png) [@mimi45](https://forums.eveonline.com/u/mimi45)\
**Post date:** [March 10, 2019, 4:35pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/23 "2019-03-10T16:35:11Z")

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> [@Kezrai\_Charzai](#):
>
> The question of: “Why are people currently purchasing less Plex (than usual for this season) from CCP to sell on the ISK market?” is a bit trickier

👍 …

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**Author:** ![Agondray](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/agondray/32/414989_2.png) [@Agondray](https://forums.eveonline.com/u/Agondray)\
**Post date:** [March 10, 2019, 4:44pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/25 "2019-03-10T16:44:59Z")

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no intervention is needed because all the prices come from players, if industrialist wanted every price for ships and other equipment could double and there’s not a thing you can do

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**Author:** ![Ronnie\_Rose](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/ronnie_rose/32/446230_2.png) [@Ronnie\_Rose](https://forums.eveonline.com/u/Ronnie_Rose)\
**Post date:** [March 10, 2019, 6:02pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/27 "2019-03-10T18:02:59Z")

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Elasticity is a term for goods and services. If a good or service is elastic it means people will stop buying the item if the price is too high. Inelastic items are items people will continue to buy and tolerate higher than normal prices. Cigarettes, booze and gasoline are examples of inelastic goods people will still buy and tolerate higher prices, but it’s never for long.

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**Author:** ![Nasar\_Vyron](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/nasar_vyron/32/264128_2.png) [@Nasar\_Vyron](https://forums.eveonline.com/u/Nasar_Vyron)\
**Post date:** [March 10, 2019, 7:47pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/28 "2019-03-10T19:47:41Z")

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> [@Foggy\_Bernstein](#):
>
> CCP/PA don’t make money from people grinding for low price PLEX. They make money from selling it to whales to sell in game. The higher the price the more they sell.
> 
> So you’ll not see any “corrections” any time soon.

They make money from the people buying the plex. To the point, the lower the price the more plex they must buy to afford what it is they want. Prices of other products in game are relatively stable by comparison and don’t fluctuate greatly.

Lower plex prices do, in fact make CCP more money for that exact reason. The number of people who buy plex is relatively limited and if they’re anything like their cellphone counterparts will buy at any time/price to obtain what they want so they don’t have to work in game towards that goal. They want that instant gratification. Sales do not influence these types of players, though sales will attract new buyers usually in the lower price point packages, which still would pale in comparison to numbers sold on a regular basis, it’s just a temporary spike. And again, actual “value” in game does not influence these purchases as much as the “deal” they are getting.

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**Author:** ![Nicolai\_Serkanner](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/nicolai_serkanner/32/358049_2.png) [@Nicolai\_Serkanner](https://forums.eveonline.com/u/Nicolai_Serkanner)\
**Post date:** [March 10, 2019, 8:18pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/29 "2019-03-10T20:18:42Z")

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> [@CCP\_Falcon](#):
>
> If we feel that any intervention is needed

The policy is no intervention. Are you guys going to destroy this part of EvE as well?

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**Author:** ![Foggy\_Bernstein](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/foggy_bernstein/32/407887_2.png) [@Foggy\_Bernstein](https://forums.eveonline.com/u/Foggy_Bernstein)\
**Post date:** [March 10, 2019, 8:24pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/30 "2019-03-10T20:24:46Z")

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> [@CCP\_Falcon](#):
>
> the economic council

Or, as it’s more commonly known, the janitor when he’s on his coffee break.

Hey, Guðmundur, what say about PLEX?

Jumpin’ Jezuz, guys. I’m on break here. Ask me next week.

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**Author:** ![mimi45](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/mimi45/32/77591_2.png) [@mimi45](https://forums.eveonline.com/u/mimi45)\
**Post date:** [March 10, 2019, 9:05pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/31 "2019-03-10T21:05:53Z")

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> [@CCP\_Falcon](#):
>
> As always, the economic council within CCP are watching PLEX prices closely.
> 
> If we feel that any intervention is needed then we’ll inform the community in due course.
> 
> We’re aware of high prices right now, and are monitoring the situation.

So you are rigging a game that one who would know the market direction will earn real money on PLEXs, maybe you are rigging a game for someone, lets see what will new owners said about that deeds …  
🍿

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**Author:** ![Natural\_CloneKiller](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/natural_clonekiller/32/387890_2.png) [@Natural\_CloneKiller](https://forums.eveonline.com/u/Natural_CloneKiller)\
**Post date:** [March 10, 2019, 9:21pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/32 "2019-03-10T21:21:48Z")

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The easy way to understand Elasticity of Demand:

Coffee is sold for £1.  
Cost of coffee is 50p  
Units Sold is 10.

So Income = £10, Profit is £5.

The question price elasticity asks is what is the impact on sales/demand if price changes.

So if the price of Coffee goes to £2, what is the impact on demand.

The same applies to with PLEX, It is possible for CCP to have a lower PLEX price and sell more and therefore make more income & profit.

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**Author:** ![Circumstantial\_Evidence](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/circumstantial_evidence/32/399551_2.png) [@Circumstantial\_Evidence](https://forums.eveonline.com/u/Circumstantial_Evidence)\
**Post date:** [March 10, 2019, 10:22pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/33 "2019-03-10T22:22:33Z")

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> [@Nicolai\_Serkanner](#):
>
> The policy is no intervention.

Not really. CCP have intervened in years past, to inject PLEX into the market, when inflation spiked for reasons they decided were worth counter-acting. CCP uses PLEX that was confiscated from banned accounts, when they intervene. I’m not so sure they will intervene in the current environment, because while inflation looks like a steep ramp these days, its not a spike-shaped ramp.

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**Author:** ![Teckos\_Pech](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/teckos_pech/32/375283_2.png) [@Teckos\_Pech](https://forums.eveonline.com/u/Teckos_Pech)\
**Post date:** [March 11, 2019, 1:53am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/34 "2019-03-11T01:53:51Z")

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> [@Natural\_CloneKiller](#):
>
> The Price of Plex is putting off existing and new players from playing the game.

Wat? Are you telling me you are trading 40-60 hours a month to avoid paying $10-$15/month (depending on subscription length)?

And here I thought EVE players understood opportunity cost…example number 937 that I was wrong.

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**Author:** ![Teckos\_Pech](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/teckos_pech/32/375283_2.png) [@Teckos\_Pech](https://forums.eveonline.com/u/Teckos_Pech)\
**Post date:** [March 11, 2019, 1:55am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/35 "2019-03-11T01:55:16Z")

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> [@mimi45](#):
>
> So you are rigging a game that one who would know the market direction will earn real money on PLEXs, maybe you are rigging a game for someone, lets see what will new owners said about that deeds …

Your economic ignorance is showing.

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**Author:** ![Teckos\_Pech](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/teckos_pech/32/375283_2.png) [@Teckos\_Pech](https://forums.eveonline.com/u/Teckos_Pech)\
**Post date:** [March 11, 2019, 2:07am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/36 "2019-03-11T02:07:01Z")

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> [@Natural\_CloneKiller](#):
>
> The easy way to understand Elasticity of Demand:
> 
> Coffee is sold for £1.  
> Cost of coffee is 50p  
> Units Sold is 10.
> 
> So Income = £10, Profit is £5.
> 
> The question price elasticity asks is what is the impact on sales/demand if price changes.
> 
> So if the price of Coffee goes to £2, what is the impact on demand.
> 
> The same applies to with PLEX, It is possible for CCP to have a lower PLEX price and sell more and therefore make more income & profit.

Ugggh…

The price elasticity of demand is actually easier to understand than this…

e = %DQ/%DP

Where D is the change operator. So we can rewrite this as,

e\*%DP = %DQ

That is the elasticity times the percentage change in the price tells you the percentage change in quantity. Suppose the price goes up by 10% and the elasticity is -.5 (i.e. the price elasticity of demand is inelastic) then the percentage change in quantity is -0.5\*0.1 = 0.05 or a 5% decrease in the quantity demanded.

Now, what does this mean for PLEX? Depends on which market you are talking about. The supply function out-of-game is infinitely elastic. That is the supply function is given by the price. If we were to draw a supply and demand graph of the OOG market it would look something like this,

![OOG_Supply_Demand](https://global.discourse-cdn.com/eveonline/original/3X/e/5/e533147df3c221e94a271d8a165280c40dc6ea1b.png)

Why? Because the marginal cost (aka the supply curve) is essentially horizontal–i.e. CCP can make as many PLEX as they want at that price. They can satisfy any level of demand.

The demand curve on the other hand could be elastic or inelastic. And if linear it depends where the supply curve intersects with the demand curve (linear demand curves have an inelastic, unit elastic, and elastic regions).

In game, the market looks more like,

![IG_Supply_Demand](https://global.discourse-cdn.com/eveonline/original/3X/2/4/24de2c2cc321e4b722106817765e3e87a42579fe.png)

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**Author:** ![Bjorn\_Tyrson](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/bjorn_tyrson/32/371958_2.png) [@Bjorn\_Tyrson](https://forums.eveonline.com/u/Bjorn_Tyrson)\
**Post date:** [March 11, 2019, 5:17am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/37 "2019-03-11T05:17:34Z")

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God damnit, I just spent the last 6 hours looking at graphs like this for my econ class, IS THIS HELL, I CAN NEVER ESCAPE!!!

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**Author:** ![Avaelica\_Kuershin](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/avaelica_kuershin/32/478139_2.png) [@Avaelica\_Kuershin](https://forums.eveonline.com/u/Avaelica_Kuershin)\
**Post date:** [March 11, 2019, 6:25am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/38 "2019-03-11T06:25:02Z")

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No, you can never escape economics so long as you play EVE. 😉 I do hope you understand those graphs better than I.

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**Author:** ![Teckos\_Pech](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/teckos_pech/32/375283_2.png) [@Teckos\_Pech](https://forums.eveonline.com/u/Teckos_Pech)\
**Post date:** [March 11, 2019, 6:27am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/39 "2019-03-11T06:27:31Z")

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> [@Bjorn\_Tyrson](#):
>
> God damnit, I just spent the last 6 hours looking at graphs like this for my econ class, IS THIS HELL, I CAN NEVER ESCAPE!!!

No…probably not. You can ignore the laws of economics, but the laws of economics will not ignore you. 😛

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**Author:** ![erg\_cz](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/erg_cz/32/392645_2.png) [@erg\_cz](https://forums.eveonline.com/u/erg_cz)\
**Post date:** [March 11, 2019, 10:01am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/41 "2019-03-11T10:01:21Z")

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> [@Teckos\_Pech](#):
>
> You can ignore the laws of economics, but the laws of economics will not ignore you.

All you ‘clever’ economists, who think, that higher price will increase supply: it does not work in PLEX market. Cause of players. Thee is only that much of them who sell plexes. [Check the graphs](https://evemarketer.com/types/44992/history) - the higher price the lower is traided volume. Cause if you can buy 2 bilion PvP toy for 500 plex, why would you buy another 500 plex? In the past you needed to sell twice as many PLEXes to get the ISK you need.

The only thing CCP can do here apart from PLEX sailes (which always were just a temporary solution) is remove PLEX prices from any store. Skins, skill extractors, certificates etc must be sold for fixed price in ISK. PLEX can be used only to add game time and nothing else. That would force people to sell more PLEX for ISK instead of selling more ISK for PLEX…

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**Author:** ![Ms\_Steak](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/ms_steak/32/168834_2.png) [@Ms\_Steak](https://forums.eveonline.com/u/Ms_Steak)\
**Post date:** [March 11, 2019, 10:35am UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/42 "2019-03-11T10:35:27Z")

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> [@erg\_cz](#):
>
> Cause if you can buy 2 bilion PvP toy for 500 plex, why would you buy another 500 plex? In the past you needed to sell twice as many PLEXes to get the ISK you need.

That might be true, but at the same time more players willing to sell Plex is better than one player selling more Plex even if they are not equal in the overall volume of traded Plex. Imo.

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**Author:** ![erg\_cz](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/erg_cz/32/392645_2.png) [@erg\_cz](https://forums.eveonline.com/u/erg_cz)\
**Post date:** [March 11, 2019, 12:10pm UTC](https://forums.eveonline.com/t/price-of-plex-market-intervention-required-from-ccp/145111/43 "2019-03-11T12:10:14Z")

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> [@Ms\_Steak](#):
>
> at the same time more players willing to sell Plex is better

Here is the core of the PLEX problem: number of players, willing to sell Plex stays the same. Cause it is not about game - it is about human lifestyle. If you use real money wallet to paddle your boat, you will keep doing it whatever PLEX price is. If you do not spend real money on game, that can be played for free (I do not talk about subscription payment), you will keep get your ISK from elsewhere, as before.

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