For the Rebellion, while not individual rebels themselves, spreading the fire is the only thing that actually gives any hope of any long term success. Hence, “making it worse” (again, on the scale of the whole unrest, not on the scale of individuals or individual populations) is actually a very important strategic goal.
This of course explains why it serves the Amarrians to stick to the “let’s just get this over with and no one needs to get hurt” line.
Just thought it might make sense to point this out.