# Stupid ad, who made this? **URL:** \ **Category:** General Discussion\ **Created:** [January 4, 2024, 1:48am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950 "2024-01-04T01:48:41Z")\ **Posts on this page:** 20\ **Page:** 3
**Author:** ![Solonius\_Rex](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/solonius_rex/32/388172_2.png) [@Solonius\_Rex](https://forums.eveonline.com/u/Solonius_Rex)\ **Post date:** [January 4, 2024, 11:00pm UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/41 "2024-01-04T23:00:44Z")
> [@Anthony\_FatTony\_Amico](#): > > Touch some grass or do some trades like plumbing or welding. Make something happen in the real world. Make something happen in the pixel world of EVE online. Just please do something constructive with your time OP… You do realize that I can be on my phone and do this while sitting outside eating lunch, right? > [@Anthony\_FatTony\_Amico](#): > > It’s an ad by CCP. Why should we care? We play the game already. [![](https://global.discourse-cdn.com/eveonline/original/4X/5/7/b/57b135c5d1cad83c242eb1f1d8645ce4257b19db.jpeg "ASC Truth in Advertising") ](https://www.youtube.com/watch?v=r8hP9-qnAxk) I mean, i guess if you dont care about truth in advertising, thats fine. You dont have to care about Starving Children, or car thefts and vandalisms in your neighborhood either. Doesnt mean other people cant care, though. ---
**Author:** ![Solonius\_Rex](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/solonius_rex/32/388172_2.png) [@Solonius\_Rex](https://forums.eveonline.com/u/Solonius_Rex)\ **Post date:** [January 4, 2024, 11:00pm UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/42 "2024-01-04T23:00:59Z")
> [@Aisha\_Katalen](#): > > I’m assuming he’s, slowly, starting to realise why people he groups or mingles with just happen to pass him over on a structural basis and he can’t deal with it Ad hominem. Thanks for that. ---
**Author:** ![Solonius\_Rex](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/solonius_rex/32/388172_2.png) [@Solonius\_Rex](https://forums.eveonline.com/u/Solonius_Rex)\ **Post date:** [January 4, 2024, 11:05pm UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/43 "2024-01-04T23:05:33Z")
> [@Dracvlad](#): > > On the bigger fleets no, but the smaller fleets you could be more nuanced as people often switched targets and the like if our reps were too good. This happened in big fleets too. We would have a small number of people try and shoot at other targets just so we could bait the Logi into repping them, then concentrate fire on the primary again, etc. But ive never been in a fleet of more than like 30 people where 2-3 people were getting the same amount of damage evenly across the board. Its usually pretty easy to rep because fleets dont like splitting DPS amongst multiple targets at similar scales, i.e. 33% DPS on each of three targets, etc. ---
**Author:** ![Solonius\_Rex](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/solonius_rex/32/388172_2.png) [@Solonius\_Rex](https://forums.eveonline.com/u/Solonius_Rex)\ **Post date:** [January 4, 2024, 11:07pm UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/44 "2024-01-04T23:07:49Z")
> [@Io\_Koval](#): > > Let me get this straight > > OP is upset over an Advertisement for Eve Online because it isn’t an accurate representation of the product and/or service being advertised for. > > What is this, Baby‘s First Capitalism? > **[Truth In Advertising](https://www.ftc.gov/news-events/topics/truth-advertising)** Let me get this straight. People can get in trouble for false advertising and innacurately representing a product and/or service. What is this, Rules of Law even within Captialist countries? ---
**Author:** ![Solonius\_Rex](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/solonius_rex/32/388172_2.png) [@Solonius\_Rex](https://forums.eveonline.com/u/Solonius_Rex)\ **Post date:** [January 4, 2024, 11:09pm UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/45 "2024-01-04T23:09:06Z")
> [@DeMichael\_Crimson](#): > > Gotta say in all my years of playing this game, that video ad is probably the most BS one I’ve ever seen presented by CCP… > [@CCP, why did you lie](https://forums.eveonline.com/t/ccp-why-did-you-lie/137114/1): > > Im pretty sure this is not allowed in-game. If youre going to include actual gameplay, please make sure that its accurate. We dont want to see carriers in hisec running missions. This isnt the first advertisement ive had a problem with ---
**Author:** ![Nabi\_Kim](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/nabi_kim/32/390748_2.png) [@Nabi\_Kim](https://forums.eveonline.com/u/Nabi_Kim)\ **Post date:** [January 4, 2024, 11:28pm UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/46 "2024-01-04T23:28:51Z")
Are you guys really arguing how longi functions in a fleet? This is incredible. How many of you actually having experiencing flying logi in real fleets or being the logi FC in a real fleet? ---
**Author:** ![Anthony\_FatTony\_Amico](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/anthony_fattony_amico/32/391106_2.png) [@Anthony\_FatTony\_Amico](https://forums.eveonline.com/u/Anthony_FatTony_Amico)\ **Post date:** [January 5, 2024, 12:59am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/47 "2024-01-05T00:59:29Z")
> [@Nabi\_Kim](#): > > Are you guys really arguing how longi functions in a fleet? Nah it’s mainly OP. Who has created so many posts about something noone cared about and still don’t really care about because he has nothing better to do. Criticizing some ad made on Nov 16, 2021 > [@Solonius\_Rex](#): > > I mean, i guess if you dont care about truth in advertising, thats fine. You dont have to care about Starving Children, or car thefts and vandalisms in your neighborhood either. Go play the game please… This is not school or some instinctual forum. 😂 Many of us unwind from a long work day and just want to make ISK. Not complain about some ad. ---
**Author:** ![Io\_Koval](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/io_koval/32/282426_2.png) [@Io\_Koval](https://forums.eveonline.com/u/Io_Koval)\ **Post date:** [January 5, 2024, 3:33am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/48 "2024-01-05T03:33:38Z")
> [@Solonius\_Rex](#): > > What is this, Rules of Law even within Captialist countries? Oh sweet summer child, “Rules for thee and not for me”. 🙄 ---
**Author:** ![Doctor\_Nijushiho](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/doctor_nijushiho/32/385189_2.png) [@Doctor\_Nijushiho](https://forums.eveonline.com/u/Doctor_Nijushiho)\ **Post date:** [January 5, 2024, 4:17am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/49 "2024-01-05T04:17:16Z")
> [@Solonius\_Rex](#): > > As a player whos been in an NPC corp for the entirety of his career, youre not really convincing. Unless this is an alt, of course, in which case, even less convincing from someone who doesnt even want to post on their main. You’re hilarious. You didn’t even follow what you read. ---
**Author:** ![Doctor\_Nijushiho](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/doctor_nijushiho/32/385189_2.png) [@Doctor\_Nijushiho](https://forums.eveonline.com/u/Doctor_Nijushiho)\ **Post date:** [January 5, 2024, 4:19am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/50 "2024-01-05T04:19:03Z")
Flew logi on fleets for years in battles with hundreds. Have also led logi in big fleets. Establishing cap chain and keeping it going is most of the work. It’s easy to apply reps. ---
**Author:** ![Gerard\_Amatin](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/gerard_amatin/32/481361_2.png) [@Gerard\_Amatin](https://forums.eveonline.com/u/Gerard_Amatin)\ **Post date:** [January 5, 2024, 7:40am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/51 "2024-01-05T07:40:44Z")
> [@Hyrja](#): > > My only issue with this ad was that is healers generally in any game. Is that a bad thing though? I’ve played the role of healer in many games. If a game advertisement includes general healer gameplay that’s a plus for me. ---
**Author:** ![Dreg\_Apc](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/dreg_apc/32/381263_2.png) [@Dreg\_Apc](https://forums.eveonline.com/u/Dreg_Apc)\ **Post date:** [January 5, 2024, 8:27am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/52 "2024-01-05T08:27:38Z")
![image](https://global.discourse-cdn.com/eveonline/original/4X/c/1/f/c1fd9c00afffa260265155ef06fb1bf51321b09c.png) Unattractive looking character Why put it in the video still?\< The narrator in the video also sounds like someone who narrated mojo top 10’s Also its a 2 year old ad ---
**Author:** ![Destiny\_Corrupted](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/destiny_corrupted/32/411527_2.png) [@Destiny\_Corrupted](https://forums.eveonline.com/u/Destiny_Corrupted)\ **Post date:** [January 5, 2024, 8:36am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/53 "2024-01-05T08:36:10Z")
> [@Dreg\_Apc](#): > > The narrator in the video also sounds like someone who narrated mojo top 10’s Where do you think EVE’s new players are coming from? They’re coming from the pool of people who click through on the EVE ad while watching one of those videos. ---
**Author:** ![Dreg\_Apc](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/dreg_apc/32/381263_2.png) [@Dreg\_Apc](https://forums.eveonline.com/u/Dreg_Apc)\ **Post date:** [January 5, 2024, 8:37am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/54 "2024-01-05T08:37:30Z")
If the amount of players on the server was near all time highs you may have had a point ---
**Author:** ![Destiny\_Corrupted](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/destiny_corrupted/32/411527_2.png) [@Destiny\_Corrupted](https://forums.eveonline.com/u/Destiny_Corrupted)\ **Post date:** [January 5, 2024, 8:43am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/55 "2024-01-05T08:43:55Z")
Well I’m not attesting to their ad campaign’s success, just their target audience. The ad itself is like 97% fraudulent advertising. But CCP is lucky that so few people in the world care about EVE that no one’s taking them to court over it. This is what you get when you spend so many years chasing short-term revenue to appease the board. “The main reason that we hunt…we’re looking for the _good_ fight.” LOL That’s not why players _“hunt.”_ ---
**Author:** ![Dreg\_Apc](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/dreg_apc/32/381263_2.png) [@Dreg\_Apc](https://forums.eveonline.com/u/Dreg_Apc)\ **Post date:** [January 5, 2024, 8:49am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/56 "2024-01-05T08:49:29Z")
Are you saying the chosen target audience has no impact on an ad campaigns success? ---
**Author:** ![Destiny\_Corrupted](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/destiny_corrupted/32/411527_2.png) [@Destiny\_Corrupted](https://forums.eveonline.com/u/Destiny_Corrupted)\ **Post date:** [January 5, 2024, 8:53am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/57 "2024-01-05T08:53:16Z")
It shouldn’t, because you’re supposed to tailor the ad campaign to its audience, and not the audience to the ad campaign. ---
**Author:** ![Dreg\_Apc](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/dreg_apc/32/381263_2.png) [@Dreg\_Apc](https://forums.eveonline.com/u/Dreg_Apc)\ **Post date:** [January 5, 2024, 8:54am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/58 "2024-01-05T08:54:56Z")
It seems like the audience you chose to target is the most important factor when determining whether your advertisement will be a success or not ---
**Author:** ![Destiny\_Corrupted](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/destiny_corrupted/32/411527_2.png) [@Destiny\_Corrupted](https://forums.eveonline.com/u/Destiny_Corrupted)\ **Post date:** [January 5, 2024, 8:59am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/59 "2024-01-05T08:59:24Z")
It very well _might_ have been a success, it’s just that “success” in terms of selling EVE would mean shutting down operations in terms of other companies/products. This might be the best they can do at this point, just skimming some bored YouTube watchers, because they’ve already alienated everyone else. I can say that pretty much all of my old EVE-playing friends except 1-2 people have permanently washed their hands of the game _years_ ago, and that’s multiple dozens of PvP-oriented players from null, low-sec pirates, HS mercs, etc. Dedicated gamers are _done_ with EVE. CCP’s only able to dip their hands into the shallow end of the mobile/casual demographic now. Why do you think they changed the UI to what it is now, and didn’t even keep an option for the classic style? ---
**Author:** ![Dreg\_Apc](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/dreg_apc/32/381263_2.png) [@Dreg\_Apc](https://forums.eveonline.com/u/Dreg_Apc)\ **Post date:** [January 5, 2024, 9:02am UTC](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950/60 "2024-01-05T09:02:01Z")
Maybe dedicated gamers are _done_ with EVE because CCP’s keeps dipping their hands into the shallow end of the mobile/casual demographic according to you? Why are they even doing this? If the number of players on the server was higher there may have been a point to it CCP probbaly thinks the Havok content is an attempt to make EVE less casual. But its a terrible attempt at that. So they dont get to say they tried? [Previous page](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950.md?page=2) [Next page](https://forums.eveonline.com/t/stupid-ad-who-made-this/434950.md?page=4)