# Thank you CCP for raising prices! **URL:** \ **Category:** General Discussion\ **Created:** [May 26, 2020, 7:45am UTC](https://forums.eveonline.com/t/thank-you-ccp-for-raising-prices/244038 "2020-05-26T07:45:54Z")\ **Posts on this page:** 1\ **Showing post:** 123
**Author:** ![Archer\_en\_Tilavine](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/archer_en_tilavine/32/461718_2.png) [@Archer\_en\_Tilavine](https://forums.eveonline.com/u/Archer_en_Tilavine)\ **Post date:** [May 26, 2020, 5:30pm UTC](https://forums.eveonline.com/t/thank-you-ccp-for-raising-prices/244038/123 "2020-05-26T17:30:29Z")
> [@0wii](#): > > why does CCP change the price right now? In difficult times? Because this is a game, not water, food, clothing, shelter, or medicine. * * * It is not difficult to bypass geo-restrictions and purchase stuff in a different currency. Look what I posted recently: > [@How to Pay in £ (British Pound) instead of € (Euro)?](https://forums.eveonline.com/t/how-to-pay-in-british-pound-instead-of-euro/238201/3): > > I did something similar the other day using a free virtual credit card service I frequently use. In my case, I am US-based and wanted to buy a digital product that could only be purchased using UK-registered payment options, so I created a virtual credit card with a fake UK billing address (this is explicitly stated as permissible by the virtual credit card service I used) and bypassed the restriction; my bank automatically converted from US Dollars to British Pounds as part of the transaction. You might be able to do something similar if you use a virtual credit card service. (Interestingly enough I could not associate the virtual credit card with PayPal because PayPal would only let me enter US billing info, so I had to pay directly - still worked!!!) If everybody used a virtual credit card service like I did (for a digital product from a different company) to purchase EVE subs through the Russian portal at the previous rates, CCP would have lost half their income overnight. By raising prices, CCP ensures that they maintain their income whether or not players attempt to bypass geo-restrictions. If this were a tangible good then prices could be relative to the cost of living, but since this is a digital good it has to be relative to a minimum baseline price. It’s also worth noting that PLEX is a thing and it’s not hard to acquire via in-game means even from Alpha state, and that the game actually has an Alpha state is something to be grateful for, so there’s really nothing to complain about. EVE is a luxury; if you cannot afford the luxury then it is unfortunate but at least CCP’s reasons for raising prices were not out of greed - they were quite sensible. --- _[View the full topic](https://forums.eveonline.com/t/thank-you-ccp-for-raising-prices/244038)._