# This in-game advertisement is shameful, CCP **URL:** \ **Category:** General Discussion\ **Created:** [June 22, 2021, 4:06pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303 "2021-06-22T16:06:13Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Kimsemus](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/kimsemus/32/506322_2.png) [@Kimsemus](https://forums.eveonline.com/u/Kimsemus)\ **Post date:** [June 22, 2021, 4:06pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/1 "2021-06-22T16:06:13Z")
![image](https://global.discourse-cdn.com/eveonline/original/4X/9/6/2/962db56d77a4df566095e1fc175db07b192087be.jpeg) :psyccp: Link to r/eve discussion: [Never though I’d say that someday, but ■■■■ you CCP, really. : Eve (reddit.com)](https://old.reddit.com/r/Eve/comments/o5odah/never_though_id_say_that_someday_but_fuck_you_ccp/) Short explanation: This is an in-game ad that pops up in the middle of your screen when you die as a new player. This is probably one of the most shameful and counterproductive things CCP has done advertising the game, and that is saying something. This basically tells brand new players who lack any context that their corvette/noobship is worth 5 dollars, and fixes that price in their mind. It basically turns off new players to the game by attaching a monetary price to loss, no matter how trivial. It robs new players of the realization that most of their starter/low sp ships are cheap and disposable and something they should have fun with, and says “hey bud, no big deal! spend 5 dollars for a new ship!” There is no real contextualization in game at all for this. It simply betrays the game as EXTREMELY pay-2-win in appearance instead of teaching players the reality of loss by linking them to eve-uni, guides, etc. Generally speaking, the amount of ads in game for new players is insane. Mining? Get a popup for an expert system, just drop a few bucks! Scanning? ANOTHER EXPERT SYSTEM, JUST A FEW MORE DOLLARS! Lose your Ibis? Five dollars and you’re back! Is this the message we’re really trying to send to new players? In my mind this is the BDO/Pearl Abyss influence in full tilt, but I promise you this is NOT convincing new players to stay in the game. It brings EVE down to the level of mobile cash grab games. [![](https://global.discourse-cdn.com/eveonline/original/4X/7/7/c/77cf51304e8f819f1742a25cd100182b972730cc.jpeg "Ex CCP employee on 'PLEX popup' (satire)") ](https://www.youtube.com/watch?v=z_AQwk29KdA) ---
**Author:** ![Snowflake\_Sally](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/snowflake_sally/32/268113_2.png) [@Snowflake\_Sally](https://forums.eveonline.com/u/Snowflake_Sally)\ **Post date:** [June 22, 2021, 4:25pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/2 "2021-06-22T16:25:34Z")
> [@Kimsemus](#): > > In my mind this is the BDO/Pearl Abyss influence in full tilt, but I promise you this is NOT convincing new players to stay in the game. It brings EVE down to the level of mobile cash grab games. EVE used to be special expressly for being a game that didn’t prey on players’ frustration by throwing them these kinds of Pay2Win crap like other MMOs but nowadays CCP is following the exact same course of every other crappy MMO out there. They _must_ be hurting for money because all those deals we been posting about show plain desperation on their part and instead of improving the game so new players stay and old players come back, no, they double down on the in-game sales and microtransactions. Compared to the old EVE of 10 years ago, EVE might as well be dead because _this_ isn’t the EVE I signed up for. ---
**Author:** ![Zhalyd\_Lyehin](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/zhalyd_lyehin/32/358574_2.png) [@Zhalyd\_Lyehin](https://forums.eveonline.com/u/Zhalyd_Lyehin)\ **Post date:** [June 22, 2021, 4:54pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/3 "2021-06-22T16:54:18Z")
Funny thing is that it’s also deceptive. You don’t come back stronger just because you got some millions of ISK. You also cannot just go out and get your revenge this instant because you still don’t know a thing about what you are doing. It’s just hypocritical predatory marketing. ---
**Author:** ![Cypherous](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/cypherous/32/499883_2.png) [@Cypherous](https://forums.eveonline.com/u/Cypherous)\ **Post date:** [June 22, 2021, 5:04pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/4 "2021-06-22T17:04:32Z")
Welcome to current game MTX advertising, might want to get used to it, this _is_ the future of gaming sadly ---
**Author:** ![Zuccini\_Vaselini](https://imageserver.eveonline.com/Character/1_512.jpg) [@Zuccini\_Vaselini](https://forums.eveonline.com/u/Zuccini_Vaselini)\ **Post date:** [June 22, 2021, 5:04pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/5 "2021-06-22T17:04:45Z")
Appearently the summer of rage didn’t leave a lasting impression. Time for a summer in the sun i guess - nowadays CCP is beyond the point where it’s woth caring. This is just final confirmation that scarcity will never end and EVE will spend it’s final years milking as much as possible from the remaining cattle [![](https://global.discourse-cdn.com/eveonline/original/4X/6/8/4/684230563ae55f6a352e6bbd04b1f911d5783b1a.jpeg "CCP Games Corporate Marketing Video 2021 (Totally Real)") ](https://www.youtube.com/watch?v=-wF99qM-q_M) ---
**Author:** ![Xeux](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/xeux/32/428022_2.png) [@Xeux](https://forums.eveonline.com/u/Xeux)\ **Post date:** [June 22, 2021, 5:08pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/6 "2021-06-22T17:08:36Z")
Everything is fine. It is just the summer slump. ![](https://global.discourse-cdn.com/eveonline/original/4X/4/6/1/461775723b3e808d708a3bb980fad8aa7b0e58ab.gif) ---
**Author:** ![Mr\_Epeen](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/mr_epeen/32/373308_2.png) [@Mr\_Epeen](https://forums.eveonline.com/u/Mr_Epeen)\ **Post date:** [June 22, 2021, 5:13pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/7 "2021-06-22T17:13:43Z")
> [@Zuccini\_Vaselini](#): > > Appearently the summer of rage didn’t leave a lasting impression. Sure it did. It demonstrated to CCP that no matter how badly they treat their base, most players that threaten to quit, don’t. And those that do quit quietly slink back when the furor dies down. Mr Epeen 🕶 ---
**Author:** ![Snowflake\_Sally](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/snowflake_sally/32/268113_2.png) [@Snowflake\_Sally](https://forums.eveonline.com/u/Snowflake_Sally)\ **Post date:** [June 22, 2021, 5:48pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/8 "2021-06-22T17:48:14Z")
> [@Xeux](#): > > Everything is fine. It is just the summer slump. > > ![](https://global.discourse-cdn.com/eveonline/original/4X/4/6/1/461775723b3e808d708a3bb980fad8aa7b0e58ab.gif) ❤🤣 For people who play a cutthroat game, many players are naive about what CCP is up to. ---
**Author:** ![Snowflake\_Sally](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/snowflake_sally/32/268113_2.png) [@Snowflake\_Sally](https://forums.eveonline.com/u/Snowflake_Sally)\ **Post date:** [June 22, 2021, 5:49pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/9 "2021-06-22T17:49:37Z")
> [@Mr\_Epeen](#): > > most players that threaten to quit, don’t. And those that do quit quietly slink back when the furor dies down Yeah, that’s why the number of players keep falling dramatically 🙄 ---
**Author:** ![Rich\_Darine](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/rich_darine/32/438327_2.png) [@Rich\_Darine](https://forums.eveonline.com/u/Rich_Darine)\ **Post date:** [June 22, 2021, 5:54pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/10 "2021-06-22T17:54:03Z")
🍿 Oh man this and r/Eve… have fun with this one 🔥 ---
**Author:** ![Xeux](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/xeux/32/428022_2.png) [@Xeux](https://forums.eveonline.com/u/Xeux)\ **Post date:** [June 22, 2021, 5:54pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/11 "2021-06-22T17:54:27Z")
It was like a one-time drop of about 8000 characters. We appear to be stabilizing. ---
**Author:** ![Snowflake\_Sally](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/snowflake_sally/32/268113_2.png) [@Snowflake\_Sally](https://forums.eveonline.com/u/Snowflake_Sally)\ **Post date:** [June 22, 2021, 5:57pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/12 "2021-06-22T17:57:21Z")
> [@Xeux](#): > > It was like a one-time drop of about 8000 characters. We appear to be stabilizing Yes, stabilizing like a sunk ship settling in the bottom of the sea. ---
**Author:** ![Ember\_Niagara](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/ember_niagara/32/278331_2.png) [@Ember\_Niagara](https://forums.eveonline.com/u/Ember_Niagara)\ **Post date:** [June 22, 2021, 6:01pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/13 "2021-06-22T18:01:28Z")
I see EVE Echoes wasn’t enough for CCP. Now they are shamelessly monetizing newbies, trying to attract the credit card wallet warrior whales to become the future of Tranquility / desktop PC EVE, too. This is absolutely disgusting. I cannot in good conscience continue giving CCP Games any money. -2 unsubbed accounts. No, you can’t have my stuff, that’d just encourage you to stay. I’m now remembering also how Rockstar Games continuously nerfed Grand Theft Auto Online’s ingame wealth generators to incentivize Shark Cards (PLEX). My only regret with EVE is that I didn’t play it at launch. It would’ve been nice to have had a longer time with this game before it sold out to F2P. I’ll get my EVE fix vicariously from Andrew Groen’s Empires of EVE Volumes I and II – look back on the glory days, have nostalgia for times I never played. It was fun while it lasted. ☹ ([reply mirror](https://forums.eveonline.com/t/ccp-is-at-it-again-v2-big-money-edition/317280/64)) ---
**Author:** ![Jayce\_Fitzpatrick](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/jayce_fitzpatrick/32/383289_2.png) [@Jayce\_Fitzpatrick](https://forums.eveonline.com/u/Jayce_Fitzpatrick)\ **Post date:** [June 22, 2021, 6:10pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/14 "2021-06-22T18:10:22Z")
I see they are finally [fulfilling their promise](https://youtu.be/Vw67gb6eoYk) of better explaining devastating loss aka. “the magic moment” to new players. CCP, I always had faith in your ability to create a great new player experience. 👏 👏 👏 ---
**Author:** ![Ember\_Niagara](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/ember_niagara/32/278331_2.png) [@Ember\_Niagara](https://forums.eveonline.com/u/Ember_Niagara)\ **Post date:** [June 22, 2021, 6:31pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/15 "2021-06-22T18:31:12Z")
Yeah, the Magic Moment just took on a whole new sinister meaning… ---
**Author:** ![Isabella\_Echerie](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/isabella_echerie/32/343813_2.png) [@Isabella\_Echerie](https://forums.eveonline.com/u/Isabella_Echerie)\ **Post date:** [June 22, 2021, 6:51pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/16 "2021-06-22T18:51:41Z")
This is at this point just frustrating. ---
**Author:** ![Gerard\_Amatin](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/gerard_amatin/32/481361_2.png) [@Gerard\_Amatin](https://forums.eveonline.com/u/Gerard_Amatin)\ **Post date:** [June 22, 2021, 7:07pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/17 "2021-06-22T19:07:36Z")
> [@Jayce\_Fitzpatrick](#): > > I see they are finally [fulfilling their promise](https://youtu.be/Vw67gb6eoYk) of better explaining devastating loss aka. “the magic moment” to new players. It’s good that CCP are aware of this magic moment. And that they know they have the opportunity to teach the new player something at this crucial point in their EVE career. I’m just not so certain a PLEX advertisement is the best thing to show them at that moment… ---
**Author:** ![Uriel\_the\_Flame](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/uriel_the_flame/32/490165_2.png) [@Uriel\_the\_Flame](https://forums.eveonline.com/u/Uriel_the_Flame)\ **Post date:** [June 22, 2021, 7:13pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/18 "2021-06-22T19:13:59Z")
> [@Gerard\_Amatin](#): > > I’m just not so certain a PLEX advertisement is the best thing to show them at that moment… Imagine if they advertised mining / hauling / combat permits. 🙃 ---
**Author:** ![Karak\_Terrel](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/karak_terrel/32/373453_2.png) [@Karak\_Terrel](https://forums.eveonline.com/u/Karak_Terrel)\ **Post date:** [June 22, 2021, 7:15pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/19 "2021-06-22T19:15:52Z")
Just checking in to see if there are still people left that would defend this as not pay2win. Please say hello ---
**Author:** ![Gerard\_Amatin](https://sea1.discourse-cdn.com/eveonline/user_avatar/forums.eveonline.com/gerard_amatin/32/481361_2.png) [@Gerard\_Amatin](https://forums.eveonline.com/u/Gerard_Amatin)\ **Post date:** [June 22, 2021, 7:18pm UTC](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303/20 "2021-06-22T19:18:17Z")
You’re still not winning by buying this package. But it seems malicious to prey on newbies at that moment with a PLEX sale, instead of teaching them how the game works. [Next page](https://forums.eveonline.com/t/this-in-game-advertisement-is-shameful-ccp/317303.md?page=2)