Effectively this. Make a post, bump once per day, when you get a post and are happy with the price accept the offer, they send the ISK in game and account name via in game mail and once you’ve moved it and anything else not included with the sale to another character, change the title to Sold and make a post confirming ISK and account name received and transfer to begin (or has begun if you’ve already started it) then log into the account management page, after logging in, near the bottom under Character Service you’ll find Transfer Character - click on that, select the character, put the account name in and follow the process from there. I’ve not done it since they changed the UI so can’t say 100% for certain what happens after you click next I’m afraid.
To confirm what @Nokane_Sunji has posted (and confirming the first poster is a tool), here’s a copy and paste of the official rules from CCP. It will better refine what it is you need to do, but fair warning, it’s a long read/transcription:
Start of copy below
This is the place to buy and sell characters for ISK in EVE Online.
Please be aware that this forum category has its own in depth rule set to facilitate character sales. Please read and understand these rules before engaging in any character based trades or transactions in EVE Online.
Please also be acutely aware that scamming using character sales is a violation of the EVE Online EULA, and any individuals found to be involved in character sales scams will be permanently banned from EVE Online across all their accounts with no recourse.
Before posting, please be aware that any sales threads posted by characters that are not the character being sold will be locked and/or deleted.
Proof of ownership of the character comes in the form of the character that is being sold making the sales thread in which people can bid for it.
A. General rules
- Accounts that have been previously banned for macro use are not eligible for character sales.
- Lottery style sales are not permitted. Auctions and buyouts are the appropriate method for selling a character.
- The character being sold must receive the ISK for the purchase and only ISK. Characters may not be sold in exchange for items.
- The selling of accounts is prohibited; characters may only be sold individually.
- Bumping is allowed only by the character who started the thread once per 24 hour period. Friendly or multiple bumps per day are not permitted.
B. Before making your thread
- Proof of skillpoint count for the character you are selling must be provided for the auction to be valid. This can be offered in the form of an ESI verified Skillboard.Evie profile. The use of out of date skill profiles for character sales is prohibited.
- The character being sold must be in an NPC corporation at the time of posting, and for the entire duration of the sale/auction thread being active.
- The sell post must reflect the character correctly, posting that the character you’re selling has more skillpoints or ISK than it actually constitutes an attempt at character sales scamming.
- The sale of characters with SKINs is permitted, and prices of characters can be adjusted as seen fit by the seller to reflect the value of their skin collection on the character being sold.
- Any attempts at misleading a buyer regarding SKINs that a character possesses, or any false representation of skin ownership during a character sale will be treated as an attempt at characters sales scamming, and will be subject to the full penalties of an attempted character scam, including potential suspension of accounts.
- You may not extract skillpoints from a character after it has been advertised for sale. Character sales threads must accurately represent the character’s state. Extracting skill after a character has been advertised for sale will be considered character sales scamming, and reprimands will be issued as such.
- Items cannot be listed among the character’s valuable assets, only skills, implants, SKINs, and reputation. You are buying/selling the character ONLY and nothing else. Ships and items can be readily bought or sold on the market for ISK.
C. You must disclose the following information
1. Wallet balance.
You must disclose whether the character being sold has a negative balance in its wallet and the amount. As the ISK received for the character sale is transferred directly to the character for sale, that character gets in virtually all cases a positive ISK balance. It’s up to the seller to remove only so much ISK as that the character is still in the plus prior to transfer.
2. Kill rights
You must disclose if there are kill rights on the character for sale. Kill rights you possess on other characters are to be treated as assets and not included in the character listing.
3. Jump clones
The seller must disclose whether jump clones are located in 0.0, lowsec or highsec space and may for example not claim the character for sale character is able to fly ship X or Y when that is clearly not the case.
4. Character location.
The location of the character must be disclosed and whether it is in high security, low security, null sec or wormhole space. You must also state if the character is in space or in a station.
D. Purchasing and sales
- Down-payment plans are not supported by CCP Customer Support. As a seller, you are agreeing to a certain amount of ISK only, which is to be paid in one payment. Once again, any forms of scams regarding character sales are strictly prohibited.
- Agreements on the forums or in game, or winning an auction does not guarantee a character will be transferred to you. The seller may choose to renege on a deal at any time, prior to the transaction being completed.
- Whenever a character is transferred before the seller has moved the ISK received from the sale to another one of their characters, the Customer Support team will return that ISK to the rightful owner. The buyer cannot expect to receive both the character and the ISK that they paid to purchase it.
- The ISK that a buyer sends when attempting to purchase a character is considered to belong to him until such a time as the character being purchased has been delivered to the account of his choosing. If the character sale is not completed, the ISK must be returned in full to the potential buyer.
- Customer Support will not remove bounties placed on characters either as part of a sale, or after they’ve been transferred to a new owner.
- The owner of the character being sold is responsible for paying CCP the character transfer fee.
E. Transfers
- All skill training must be paused before transferring the character as characters can not be transferred while having an active skill queue.
- All character transfers have a 10 hour waiting period for security reasons.
- Accounts can only be involved in one character transfer at a time. If either the sending or the receiving account have an ongoing character transfer, other transfer attempts will fail.
- Please note that if a character has a negative ISK balance that character cannot be transferred until it has a positive amount of ISK.
F. After the deal
- When a character is sold, the buyer must modify the topic title to reflect this to help other forum patrons know what characters are still available.
- The new owner of the character may NOT pass himself off as any previous owner.
- Posts in the sales thread once the character has been successfully sold should not be edited. Any information disclosed about the characters may not be removed.
Addendum:
The sale of multiple characters in one sales thread is allowed; however, each pilot for sale must disclose all the same information as required of any other pilot, and must also post in the thread that they are for sale. This rule does not apply to single pilots; all single pilots must be the one to open the sales thread.
End of copy
Link for this is: Welcome to the Character Bazaar
Hope that helped - I’ll keep an eye on the forum in event you need more input 