So a while ago CCP was asking people to create short 15-20 second soundless videos which are then played on space stations and boards within the game, perhaps either somewhere within the game or perhaps on the website there could be a tool, using cinematic footage from the game perhaps from existing trailers which can be chopped and changed with text inserts to allow players to build advertisements for their corps or alliances.
Log in with your EVE Account and Have options to create and save trailers and have an option to “use this trailer” effectively giving players the option to swap out which trailer is being displayed within the game. With word limits and key words blocked out to prevent certain issues from occurring and everyone from the one man Corp looking to recruit to the big alliances can have a trailer rolling on a billboard somewhere in game.