How reliable is the character bazzar?

99% reliable. Though the ones that seem too good to be true, or have an issue following the rules of the character bazaar, are ones to be leery of. but 99% all reliable. If you happened to be scammed, CCP will get your isk back to you . The forums here, are the only place to truly sale a character (not account). This is the only place scamming is not allowed or tolerated.

Rules for Selling or Buying a character.