Hi,
(sorry in advance for wall-of-text!)
I’ve been seeing a lot of sales for PLEX, injector packs, etc., in the EVE store lately.
These sales may temporarily reduce the price of PLEX or whatever is on sale by flooding the in-game supply, but they still increase the price of PLEX in the medium-term.
PLEX and skill extractors/injectors are instantly turned into ISK. PLEX sales increase the money supply in game because the PLEX still exists in circulation, even after someone buys them with ISK. Because both the existing ISK and this newly-created PLEX are both in circulation, the money supply increases.
The only item in the game that is tethered to real-life prices is PLEX. PLEX cannot be farmed; it can only be bought from CCP. Thus, an increase to the available money supply goes primarily right back into PLEX prices.
Every time in the past year PLEX has gone on sale, the price has quickly dropped, followed by a larger increase in PLEX price vs ISK over the following couple months. Please investigate my veracity on this point; you will find I am correct.
It’s as if the US federal reserve decided that they wanted to bring down the price of commodities, so they put on sale the $350b reserve of gold in the NY federal reserve bank. In the short term, this would bring down the price of gold due to supply shock, but because this reserve was previously sequestered from the economy, this would have the effect of increasing the available money supply by ~$350b, which would bring up the price of commodities (relative to the $).
The difference in eve is that, as previously mentioned, PLEX is the only commodity that cannot be created from nothing. It can only be purchased from CCP. So instead of eve-flation driving up all commodity prices, it primarily goes right back into the price of PLEX. That’s why folks have been saying for years that “PLEX is the real currency in eve”.
Eve-flation is not a new topic to any veteran player, but I think I speak for just about everyone when I say that this year’s near-doubling of PLEX prices (relative to isk) has “gone over the line,” so to speak. Everyone who doesn’t hold plex is watching their purchasing power bleed away, and the cost of PLEXing accounts is growing too much for many to bear.
I’m sure PLEX sales generate great short-term revenue for CCP, but if you’re not taking an equivalent amount of ISK out of the game at the same time, it will keep raising the price of PLEX, and ISK’s purchasing power will continue to suffer.
Should the long-term winners and losers really be determined by who bought the plex dip after every sale? I’m at 300b+ and I haven’t farmed in years. I hardly even play the game anymore outside of the AT. Is this fair to you?
Let’s say I had 100b sitting in PLEX since April. The 50+% increase in PLEX since then covers all 4 of my accounts for those 5 months, with some ISK left over. At the current eve-flation rate, I can play for free simply because I know better than to keep my money in ISK. Is this fair to you?
Why not try pulling ISK out of the game when you put PLEX on sale, or simply curtailing these sales altogether? You could literally just put up buy orders for PLEX (in game) whenever you want to put it on sale, and then just make it disappear! It’s worth a try!
I’m not trying to be rude or hyper-critical here. I’m sure managing an economy is no easy task, but it’s very clear by now that the current strategy isn’t working.
P.S. On a side note, my recent experiences make me suspect EVE’s advertising only targets existing eve players… I mean come on, who on Zkillboard who isn’t already an eve player?! XD Shouldn’t EVE advertising be on other MMOs out-of-game websites instead?