An item I wanted to add to @Destiny_Corrupted 's list was “gaining respect”. To your point, I can’t comment about it on an alliance level. But when you’re playing as a solo player in non-sov null space and making friends the hard way, sometimes getting into combat is the primary path to building a relationship with another local capsuleer. Not everyone is reachable via chatting in local. And they might not ever be a “friend” per se, and they might still want to shoot you, but at that point you’re a known source of fun – and folks tend to appreciate others who provide those fun opportunities.