Except that they DO contribute.
okay, Corporate accounting 101 lesson for you here, (one of these days I just need to make a copy-pasta for this, since I know i’ve done this lesson before, possibly even in this very thread)
okay, first off, we need to distinguish between income, and revenue. Income is literally any money that the company takes in, for any reason whatsoever. This however does not mean its a profit for the company, at least not yet, and often as not can end up being reported as a liability on the companies balance sheet rather than an asset. its actually a fairly useless metric in the grand scheme of things, except for some analytical purposes, but does very little for the bottom line.
Revenue meanwhile, is money that a company has actually earned, through providing goods or services, this IS the number that matters. and crucially exists entirely independently of income, since a company can generate revenue without receiving any money, which is what accounts receivable is. and they can receive money for a good or service, but until it gets provided, not be able to count it as revenue.
that second part is the important one when it comes to plex. When you purchase plex from ccp, you are not actually purchasing anything “real” you are purchasing, effectively, an IOU that can be traded in for a good or service in future. that 20$ you just spent on plex, doesn’t count as revenue yet, its just income, and will get put into a seperate account, usually called “differed revenue” or something along those lines. which is effectively an escrow account, and has to be (by law) reported as a liability on their balance sheets and financial statements.
Until that plex actually gets used for something, be that a skin, or game time, or anything else from the NES. that money you gave them will sit there, useless and (mostly) untouchable by the company. doesn’t matter WHO redeems it, simply that it does.
and that is precisely why the person who actually pays cash for the plex, is not actually the one contributing to ccp’s income. you gave them money sure, but its effectively useless until someone redeems that plex. and THAT is the person who actually triggers the money to move from that liabilities account, to their revenue account, and its only at that point that it will contribute to ccp’s financial success.
Companies don’t actually care WHO pays the money, their customer is the one receiving the service from them. your dad could have paid your car insurance for the past 10 years, but you are still the customer, since its you who is receiving the service, and you who are generating the revenue.
just because you paid for the plex that someone else used for game time, doesn’t suddenly make you the customer, they are the one who received 1 month of game time for it, they are the ones who generated the revenue, you are simply the person picking up the tab.