My feedback:
If you need to give people incentives to play, then you try to address the fact that people actually have no reason to play. While it seems like a good idea to thus add a feature which baits the baitable into logging in, it is counter-productive for the long term.
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Without an automated system able to constantly create new content, you will find yourself in the situation where you need increasing amounts of dev-time specifically for those who demand new bait.
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Culture is affected by the increased amount of players not playing simply for what the game offers naturally, which is has been player-driven content… Culture is affected by reaching out for those who have a consumer’s mindset. Changes implemented in the last years, combined with CCP’s marketing tactics (see respective threads), make it clear that CCP is trying to attract consumers who are easily baited (see: The Agency) and also easily manipulated (see: marketing).
It’s a downward spiral. Of course, on the surface, it makes sense to implement something which baits people into logging in. Looking deeper, though, it becomes obvious that this is a band-aid to a situation which CCP caused by themselves.
It is either a (real life) cultural phenomenon preventing you from realizing that you need to address issues at their roots (aspirin does not cure headaches, it simply masks out the pain making it look like there is no headache. The Agency == Aspirin), or all decisions in these regards are deliberate.
I perfectly understand that a society, driven by consumers who create their own products makes perfect sense, but unlike real life, people can and will opt-out of participating in such a society eventually, because fun is all that matters to them. You can not force them to participate. That only works in real life.
As it will be CCP’s responsibility to provide fun due to the constant reduction of the amount of content creators (or people willing to create player-driven content simply because of the MASSES of consumers who WILL complain and demand), and as efforts and rewards will have to increase over time, over every new generation, all you achieve is pushing the inevitable a bit forward into the future.
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