Greetings and thank you for your work and giving us the opportunity to participate.
I will divide my suggestions to two sections; one is lore/canon actions CCP could take and the second is ingame activities.
As a player I always want to see CCP go as bold as possible on their takes so what I will describe may be resource intensive or too ideal but even if some of them somehow get implemented I think it would be a different step from what we have seen so far. What I aim in my suggestion is what I would like to see as consumer, what will be done is entirely up to CCP of course.
Lore/Canon Section
The Federation day, if this is the only or minimum event related to the Federation on a yearly basis within the game, would be great to have its own State of the Union and the political aftermath that would follow after that. Typically, in real scenarios, State of the Unions with the proliferation of the media and how governments use social media dont affect greatly the political state of a region, unless extreme decisions are taken.
But for the case of EvE where a Federation State of the Union would concern billions of citizens and adding to the fact that there arent many stories emerging from the Federate Government, a State of the Union that would speak about matters such as the appearance of Triglavians, Drifters, the proliferation of FoBs, the presence of UpWell, the status on the Faction Warfare battlefields and their relation with their enemies and allies and of course the fight against Terror(Criminal organizations including Sansha) is something that I think it would be highly appreciative, especially if done through a semi good writing of at least adding a bare minimum personality to the President of the Federation and his immediate political adversaries. There are too many questions for each of the big four and what they are doing…
These also prove for more content for those who write news articles to possibly throughout the year add some stuff and we can follow what is happening throughout the year…if not we can at least see on a per year basis what happened and didnt happen from one State of the Union to the other.
A yearly chronicle would be also grand to see as an addition. And if you want to add something more personalised and be more bold you can, for players, add medals to the most effective Federal Loyalist Capsuleer corporations. This would be done through taking the ingame statistics of the FW effectiveness and a small adress to their director/CEO would give freshness to those who actually partake on the only Loyalist ingame event which is the FW. And why not interview some of those alliance directors and so on?
Ingame Activities
Everything you have added on the introductory post of this thread is something that I would support personaly, accelerators and the like would be grand to keep seeing them as well in the form of loot drops.
You can go a bit more boldish and tie things to the State of the Union above, so lets say for example the President announces an increased effort of the Federal Navy to the FW battlefields, why not for the period of the event run an increased return to the LP store? SKINS(permanent) would be nice to see as well, and of course during live events a nice twist (or not) is highly appreciated to keep us agile.
Another ingame suggestion could be limited events that the Dev team couldnt implement or test in time. For example the Resource Wars feel unfinished, so maybe during the event there could be a small twist for testing something the Dev Team would like to see in each 4 loyalist days? Preferably in the form of scenarios emerging tied to the Lore Section above.
As a last comment about the ingame activities is that…I personally dont have a particular taste as to what faction to oppose the Federation you will use…it could be the Serpentis, it could be the Caldari, it could be someone new, it could be the Federation itself. My point is that as long as there is something that pushes the payload forwards I am happy to live the events and look up to such dates.
End remarks
The lore section I believe adds huge potential for CCP when they want to push the stories forward just like they did with the Drifters and the Triglavians. Have readily something to ignite a spark and players can follow as they did with the Drifter deathballs and the vaults is something that in the future with a small yearly work could provide with a lot of ammunition to CCP to keep things moving.
Thank you for your attention.