I would be very surprised and sad if CCP allowed you to pay to change your name. Eve is and has always been a game about consequences. This feature of Eve is true all the way back to Hættuspil (The board game CCP designed to help fund Eve).
- If you make a name you’re ashamed of for reason x,y or z, then you should have to live with that name.
- If you have a character that has a bad reputation because of your actions, then you should have to live with that.
In a world of fast communication (Both in game & on the forums, twitter and where ever else), there is no advantage to allowing people to change their names, especially when you consider that there would have to be a mechanism to check people’s identities out of game.
That being said, you can pay to have your name changed!
Using skill extractors and injectors you can effectively move a large chunk of your skill points from one character to another. It is expensive, but it works.