1 million SP for referral is nice but single char only.
I’d prefer CCP to get new players in the habit of working/earning their rewards early. Beefing up the AIR and Career Agent programs to reward more SP to get players rolling a bit faster would encourage them both to complete the tutorials and tackle new things. It could also be used to provide them with some guidance as to what they should be doing with those SP and how to put their new skills to use.
In fact I’d recommend that about 10-20 million SP be up for grabs by completing a series of different initiatives that takes players down a dozen or more career paths in EVE with progressive difficulty. Some of them requiring fleeting and teamwork and accomplishing corporate goals.
The whole point of carrots is to guide players into the behaviors you want them to engage in, but at the players own choice. All CCP seems to know about is sticks, and rewards for playing in the few ways CCP wants you to.