My advice for money is:
- “decent” money = if you make enough to replace your PVP losses by the next time you go PVP’ing
- “good” money = more than that
But people like to accumulate ISK, it’s just human nature, so ultimately the definition for what’s enough depends on each person.
The game does have one threshold, and that’s 1.6? billion per month, enough to PLEX the account and thus play Omega “for free.” Initially it’s a huge grind and time requirement to achieve this, but some of the money-making activities in-game don’t depend (as much) on time; for example market trading profits are a function of how much is invested (and luck), and the “luck” stuff (theft, scamming, suicide-ganking a shuttle full of PLEX) is based on luck, obv… So, some people set their wealth labels based on that.
As far as capital ships, capitals and supers are intended to be used in fleets that are supported by an alliance, and most alliances have ship replacement programs (SRP’s) to cover the losses during war. Because the ship costs in the billions, and the fittings cost billions, and a lot of the skills have to be maxed out in order to squeeze the last 5% bonuses out of them, required for such expensive ships. So, those who risk these ships flying solo, and lose them, well, that’s their fault.
For ranking the activities, we use ISK per hour because efficiency does increase with skills trained and better ships. “Mining in high-sec” for example, can go from 5 mil / hr to 20-25 mil / hr, depending on the ore mined, the ship used, bookmarks used to minimize travel time, etc. So that’s why people brag with the actual numbers. And yes, per hour is supposed to include travel time, but a lot of us accumulate junk in stations until the weekend, at which point we do some sales / cleaning up, so the “per hour” doesn’t include the whole Saturday wasted hauling stuff to Jita avoiding the gate camps.