Why Block Evermark transfers to Corp?

Just like the title say, why are these transfers being blocked? How is a corporation supposed to drum up the EM’s to buy SKNR licenses for their structures? I can understand blocking transfers outside of the corporation, but come on, as soon as I find something I actually like about the EM’s, CCP snatches it away again.

The corp gets evermarks whenever someone in the corp earn them at a 1:1 ratio already. Also they can trade between corps again.

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