New player acquisition and retention.
PCU trendline since 2010, plus the anecdotal evidence that an increasing number of new characters seems to be older players multiboxing (I am personally also guilty of this).
Incremental changes to streamline the new player experience, increased AIR Career rewards to help newbros ramp up, and re-tuning risk/reward for mid-tier PVE (e.g., in low class wormholes but also everywhere else) to encourage the newbros with the right personality matrix to undock for finding a big pile of money or die trying.
On the flip side, since botting is a phenomenon that simultaneously cheapens the gaming experience for real players and competes in similar spaces as newbros do (mining, high sec missions, low tier abyssals, null anomalies, etc.), increasing friction for bots also supports this goal.
To be determined throughout the rest of this campaign period, but regardless of where the CSM candidate comes from (null sec, low sec, high sec, anywhere), increasing the number of people who start playing this game and keep on playing is good for everyone. I would frankly be shocked if anybody said “no, Aurous, we don’t need to work on new player retention.”
Powerpoint, probably. In all seriousness, CCP holds way more data on this than any of us players do. If given the opportunity I’d be happy to help crunch the numbers but on this topic it’s not so much a matter of hard data as it is a self-evident issue that grows larger year by year.
Wait, which one do I want to be? Both sound equally (un)attractive.