An odd side-effect of EVE’s current business model is that many well-established players play for free.
Trials (now Alpha Clones) are also free, but the goal is to get people to the start paying a subscription. Until, of course, the player starts generating enough in-game income that they can use ISK to buy enough PLEX to play free. This seems to have worked well for a while, but it looks like it no longer generates enough income for CCP.
I wonder what would happen if CCP implemented a process that guaranteed every person playing one or more Omega Clones had to pay one subscription in RL money.
I’d expect it to generate significant additional revenue. And IMO this “automagically” selects the best possible source of additional EVE income for CCP.