Part of CCP’s Fanfest news was about ongoing Story Arcs that would be introduced to the game. Story driven developments where players would be able to affect the future of New Eden.
(The video link should take you straight to the point where they start talking about it.)
“Featuring a steady stream of narrative driven events” seems to be the part the OP is saying they need to step up on.
The current arc is FW focused. Not sure what all the details are, I’ve only caught a few pieces here and there. (Haven’t really been looking, TBH)