This is a good reason why this should be implemented. Whether these persistent and earned benefits are tied to the corporation itself, the CEO, or to structures owned by the corporation, giving corporations value would go a long way to providing an incentive to defend a corporation.
Personally, I think it makes more sense in a sandbox game like Eve to tie these benefits to corporation-owned structures (which can also serve as conflict drivers) rather than the CEO as the OP proposes, but however it is done, being part of a corporation and working together should earn some small benefit that disincentivizes shell corps and corp hopping.