Now as to the OP…
The idea of being able to put you name on your products, which you could sell for a higher price because ‘your’* products are known to be ‘better’. That is a great idea.
Image a manufacturer wanting to establish a good reputation?
Items are fungible, my modules are just as good as yours. I don’t see the point of trying to establish a reputation when it’s all the same stuff.
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It really only would work if there was some sort of way to apply extra stats through some sort of minigame puzzle or an automatic application through a mutation mechanic. Which would of course make them not sellable on the market.
do not forget about the internal CCP company magazine that was leaked saying Greed is Good at that time as well
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If you want to establish a good reputation as manufacturer, you could manufacture for a group and make sure that they all know they can come to you if they want anything built.
Putting items with your name on market in an oversaturated market like Jita 4-4 means very little for your reputation when everyone else makes items of exactly the same quality to put there, which means buyers likely never will pay attention to who made the stuff, because it’s irrelevant for gameplay.
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Hm, I could immagine something at least as important as your “namey stampey” if not even more, icecream! 
Eventually it would be good for ‘Name Brands’ to be visible in game on the market and such.
Unfortunately until they can rework the Item Database which likely would result in it blooming into TRILLIONS of entries - its unlikely to happen.
- on top of which you would lose the ability to ‘stack’ items in your inventory as each would now be unique. And if they did manage to allow it?
- I would like you to try to find that particular one in the stack now.
All that said - I love the idea itself!
One day we will be able to actually craft items with unique abilities based on our own imagination and abilities, where each fitted ship is a mystery to everyone else and you never know what you are going up against. I’ll wait.
Unfortunately I will probably be dust spread over the grounds of my ancestors before that can happen.
PS: Being able to look up the name on a buy order without having to by one of the items first would be a cool game changer to the 1 isk cheaper thing. Being able to fill to a ‘single particular’ buy/sell order would allow people to get around Known sell bots too.
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I would suggest a change to the contract system instead:
- Allow for naming a contract to show instead of useless [Multiple items]
- Allow for more characters in optional contract description
- Show item names in contracts instead of item type names - then you will see Clavine South’s Frozen Corpse instead of ambiguous Corpse Male
- Allow for sell contracts to be set as partial when all items are of same type (like BPCs) or multiple containers of same type and name contain same sets of items. By partial I mean the option to sell from one contract to multiple parties until all items/containers are sold. The contract value would be a unit price. I could then offer more complex & attractive deals to my customers.
This is technically doable. CCP would just need to change the market database and store the crafter’s ID along with the item (ie change the table to contain one extra column). Since the specific market orders cannot stack, this is non-issue. Expanding a database table can be done during run plus there is the regular downtime when such change could be made.
This however means that the market will eat more server resources, so even if this idea actually brought anything into game (which it doesn’t), I doubt CCP would do it (if they even listened to player ideas/requests in first place lol!).
I think you might be onto something. I was looking recently for public interviews with CCP Rattati (currently he is a Game Director) and I have found this quote at the end:
CCP Rattati: “I don’t think anyone ever intended for anyone to sit in a station all day buying and selling in the market”
(source)
this is taken slightly out of context (it was about PVE experience in cancelled Pr. Nova) so you better read it whole by yourself to not draw a wrong conclusion
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