The design should consist of imagery that you think will resonate with our community of capsuleers and capture their imagination.
That same objective was listed for the mouse-pad contest and in my opinion the 3 winning submissions didn’t even come close to that.
The theme of the posters should be “propaganda-style EVE recruitment”.
Personally I don’t see how Eve Online could be represented in ‘Propaganda style recruitment’ posters. The only universally recognized symbol is the Eve Online logo. Are you talking about creating a space scene background with ‘Eve Want’s You’ across it in big white letters like propaganda posters during WWII?