Perhaps because “now” is when people feel the effects of stagflation in their income.
On a positive note, digital gluttony will be less.
“Now” is also the time to realise you should have stockpiled and pivoted to staples and commodities.
Preppers are laughing now. If you don’t have a dry store room with food and water properly stored for a few years, you’re going to wish you had.
Start planning to have no ISP internet too and electricity blackouts.