Because you can literally opt out. It affects nothing if you don’t do it, besides passing up on free rewards.
If I was CCP tho and I saw all this crying, I’d twist the knife and make the last reward a ridiculously OP TARIDS cruiser hull BPO that is account locked so you have to produce your own to use it, thus forcing you to grind it or else be left behind.
But that’d just be me 