I had a random thought I wanted to explore further.
I think Eve could make a small fortune from selling advertising space in the Eve universe, Massive billboards could be placed at some of the popular jump-gates and real-life brands could advertise there with 1000s of players seeing their brand daily, That’s got to be worth something.
I remember in Battlefield 2142 Multiplayer some of the maps had billboards advertising real-life films due to be released in theatres, I thought it was a nice touch.
CCP do have a look at this, take these big companies money and use it to maintain Eve Online. I’m sure things are pretty harsh for businesses these days, every penny counts.