I’ve mentioned this multiple times on the old forums; Eve should take 5 years of their budget get a small team of writers and make an animated TV show using in game graphics and better character animations then they have now. Tie in the Story with current ingame events and rewards for active participation in the story line content. Possibly look in to Motion Capture Tech so they could tie that in later to their VR stuff(all this can be used with upcoming Nova aswell).
Make the show somewhere between Heavy Metal/Clone Wars so its targeted for the 20 something plus crowd. Explore some of the classic Racial arch types, some new twists on old ones, Explore the big arcs and the small ones, and really flesh out the world so more people are just “Thinking of Eve”. Just get Eve in the heads of people and some will come and check it out.Explain ingame mechanics, old patch changes etc with a bit of dark humour but don’t go so dark that no normal person wants to watch it. A lot of problems with the novels was they ended too Dark imo. People like a good satisfying Ending and if you keep denying them… they will look elsewhere.
If they played their cards right they could get government money for grants etc and use their budget to procure more funding; get a slice and scripts then go shopping to Netflix, Hulu, Adult Cartoon Network etc for final funding.
My 2 cents worth… again.