This feature is a theme of “keeping up with the {insert latest fad}”, in this case, streaming gaming.
Eve is struggling to remain relevant or retain attention. To be expected from a 2 decade old game that’s in natural decline since 2013.
Peak Eve is over long ago, you expect a re-peak?
Diversification of their product portfolio is necessary for existential survival of a company. Having all revenue streams coming from one product is a case of having ones eggs in one basket.
This is why companies buy other companies. More revenue streams. This is why Pearl Abyss bought CCP.