This bad “revenue” argument show up too often in the forums. You can’t claim CCP is “losing revenue” because some people leave the game as some aspect is not to their liking without looking at the entire balance sheet and accounting for how many people that same aspect attracts and keeps. Fine, Eve may not be for you for some reason, but that same reason may make it the game for someone else, or even that reason may enable something else that even you like about the game.
The reason Eve is such a compelling game for so many people not primarily seeking heart-racing spaceships fleet or dog fights is exactly because it is a competitive, dangerous world where your actions have meaning and the virtual goods you collect and build have value. Sure, there may be the very rare confused person that stumbles upon Eve and loves it for the 2003-era PvE mechanics, but almost everyone that claims to be a “PvE” player and should therefore be immune to “PvP” is actually competing in the shared economy of the game trying to amass wealth. The game is only compelling as you can (theoretically) lose stuff and so can others so stuff needs to be built.
Eve as a PvE game would be boring and pointless. In fact, most of what is wrong with the game right now has “too easy/too safe” PvE as a primary root cause. Yes, CCP could do a much better job shaping the conflict and encouraging meaningful competition over objects, rather than the meaningless “good fights” meta they seem to have embraced in the last decade or so, but the fact that your choices (including deploying a structure) put you at more risk to the other players is working as intended.
If you don’t want to defend an Upwell, don’t deploy one. Essentially everything can be done in an NPC station, or you can use a public structure. Just like if you don’t want to encounter another player without the deterrence of CONCORD on your side, you don’t enter that wormhole. Risk vs. Reward. But if you don’t want any possibility of loss or conflict with another players, and just want to click and be rewarded, then probably you are indeed playing the wrong game. To be fair, this game is balanced so most of the “harshness” and “risk” in Eve is an illusion, but it’s true, you can actually lose things, or have stuff destroyed by another player. If you can’t accept that, even if it enables the economy you enjoy participating in, you will ultimately never be happy in Eve and probably should cut your losses and find a more suitable game for you and your military buddies.