Not disagreeing, Pieter; “marketing” gets pretty sophisticated. I wonder what changed, if anything really did?
(“Hey, people, that stuff we’ve been producing is losing its oomph and ordering people to take it seriously isn’t sustainable indefinitely. Let’s all go home, get a good night’s sleep, and tomorrow first thing we’re having a brainstorming session. Bring along all the best material on persuasion you can: Gallentean stuff, psychology-- I don’t care so long as it works.”)