Because the shininess of modules doesnt equate to actual skill of using the ship.
Most players who fly capitals, and know how to, dont fund their ships using real world currency. They are knowledgable, rich enough and know avenues of making isk that they do not require this.
I almost only use real world money to actually sub my account. Sometimes i get a little extra with the “3 months omega time and get a free X”, but most of my isk comes from trading or PI or mining or ratting or incursions. Just look at Delve for example, the imperium is raking in so much isk through PVE that they can effectively replace the isk required for a titan in like 4 hours.
Infact, id rather see and laugh at someone who is a day old, flying around in a titan and trying to dock it in a regular station. Whenever ive fought with someone, ive never thought that the cost of my modules were to blame. I never said to myself “Damn, if only i had spent 10 bill on officer modules instead of getting these cheap Tech 2 variants. I wouldve won that fight”.