Features will not appeal to every community in the game.
Hypernet is popular among those who enjoy raffles and CCP takes 10% off the top so it is also a revenue source for the company.
Invasions are competitive PVE - something I personally approve of. Choices made by other players influence your outcomes. In the current event, these choices have the potential to reshape the map of New Eden. Again, you don’t need to participate if you don’t want to.
While player choices will determine the outcomes for most of the invasion systems I suspect CCP is playing a deeper game and a few outcomes are preordained. I’ll be very surprised if EDENCOM can hold Niarja no matter how hard they try!