I remember CCP doing exactly this. Happened years ago so my memory is fuzzy about it. Was something like selling pack of 480 PLEX while subscription requires 500. There was a thread about it on forums.
Maybe things got changed since then.
PLEX is not a direct income for CCP. It is a kind of token for claiming service time (Omega) or cosmetics. The fact you can exchange it for ISK is irrelevant as CCP can only legally âbookâ it as an income when someone uses it in NES to redeem the token.
Iâve not made that up lol
So âbuyingâ PLEX with cash is a kind of loan to CCP
And by exchanging it for ISK you cede your right to hold CCP accountable to whomever receives that PLEX from you.
And you donât get ISK from CCP, you get it from other players lol
How is plex not a direct income? You literally buy it for cash on the website. It couldnât be more direct without walking to Reykjavik with a backpack full of money. Before you even do anything with it, CCP are already paid.
It is income, but itâs deferred revenue because PLEX is a token that represents game time [a liability]. The difference between what you pay for game time [revenue] and what it costs CCP to provide you that game time [expense] is CCPâs profitability. For accounting purposes, you want to realize the value of a token when itâs traded in, not when itâs purchased. Beyond having an accurate P&L, you donât want to realize outsized profits when the PLEX is purchased, pay higher taxes on that income, and then later (when the PLEX is redeemed) have an expense with no offsetting income on your books. Because some people buy PLEX and hold it for months or years, you could very well have PLEX purchased in one quarter but redeemed in another quarter, or even in a different fiscal year. If CCP realized PLEX when it was purchased (rather than when it was consumed), that would play holy hell with the companyâs books.
I expect CCP treats multi-month subscriptions the same way. If you purchase a 12-month subscription in January, they donât realize all the income in January. They move that revenue into a deferred account, and realize a portion as income every month throughout the subscription term (thus offsetting the operational expenses for that month). This is a very common practice with subscription services.