Mysterious official tweet, what was this about?

Just before the weekend, we got this tweet. Did anyone manage to figure out what it was talking about?

There was some twitch event highlighted on the Eve Launcher. It may have been related to that.

Have you seen the billboards?

Other than that, I haven’t seen much? I know this “no downtime” thing has caused a lot of extra effort by CCP, perhaps it delayed something?

'Bout time they got some beer into this game. Brewpubs next to hangars. I’d walk in stations for that…