First of all, PvP is player versus player. Doesn’t require a fair fight, or even pew. It’s simply means that the challenge and content is provided by interaction with other players, as opposed to interaction with the environment. Of course, people sometimes try to narrow it’s definition for various reasons. For example, some people just have preconceived notions of what PvP means based upon other games that have been labeled “PvP.” For some, however, it is a calculated move meant to delegitimize a play style that they would like to see nuked (i.e. ganking isn’t real PvP). Needless to say, I tend to throw my guard up when people start talking about what is or isn’t “real PvP.”
Now for the matter of fairness… Of course, some players in this game will fight with a code of honor, or intentionally try to punch up in order to improve as players, but most players of most play styles will intentionally try to punch down most of the time -gankers, gate campers, nullblobs, solo PvP’ers in FW, the list goes on. And why wouldn’t they? This isn’t a boxing match, with mechanics in place to ensure fair fights. Instead, Eve is more like war. It provides mechanics that can help players force or avoid fights, gives us a ton of options on how to engage our enemies (both on and off the battlefield), and puts the who, what, when, where, and how of fights in the hands of players. Honestly, it’s kind of amazing. It does increase complexity and the learning curve, but it also allows for a level of depth and agency that you just can’t find in other games.
Some people complain that ganking (or even UPvP as a whole) is unfair. But, the reason that they think this is because they’re looking at the game like a boxing match. They want the game to ensure a relatively even matchup, when they should be looking at it like war. Players decide what fights they want to take, and how they want to fight them. And, if you find yourself in a fight that you didn’t want to take, that doesn’t mean the game is unfair. It means that you were already outplayed before the first shot was even fired. Some people will learn from such a mistake, and not let it happen again. Others, however, will fail to learn anything, and instead devote their time and energy to complaining about fairness.