If Wiyrkomi has sued, they probably feel confident enough to be able to win the case, and I agree if what is written in the article is true.
“When people run a search on GalNet for the Wiyrkomi Corporation, the fictional Kurashinni comes up in the top results,” Wiyrkomi Senior Executive Counsel Ikane Hadonei commented. “Searching the Seituoda name generates artwork of Rekotaa family members engaged in obscene acts. Even if the conflation wasn’t intended, it is clearly happening, and it is hurting our bottom line and our reputation.”
Corporations have very complex mathematics that they use to calculate losses from factors. It should be very easy for them to separate losses from “common factors” such as poor product quality from losses incurred due to bad publicity from this specific show if the effect is that widespread.
Given that, whether the profits are lost within the State or outside of the State should not matter. A third party has given a false impression of a corporation, sullying their good name in the process, which in turn results in a loss of revenue as public perception of the company is negatively effected.
If all of the above is true, then Wiyrkomi is entitled to compensation for lost profits unless it can be proven that the allegations are, in fact, true.
Certainly, it helps if NOH has engaged in such blatant acts as trying to smuggle copies of the show to Wiyrkomi employees, which would be a monumentally stupid thing to do. If Wiyrkomi can prove the copy originated from a NOH employee and that this employee was acting on instructions from his superiors, of course.
But I suspect this is going to come down to a long drawn out debate on whether or not the Rekotaa family is sufficiently similar to the Seituoda that compensation is warranted. If the audience is seeing similarities that are not there, that is not NOH’s fault. If the similarities are obvious enough to determine it was done with intent, then NOH is on the hook.