I’m with the OP on this. The referral link stuff is a cancer in-game.
What is the point if it? To get players to return I assume? So why allow it in-game at all? By all means as a small reward for YTers or those running web sites who actually do work and drive traffic back into the game.
Yes good chat does go on in NPC corp chats. Also I watch local, and these people are an annoyance as they are distracting. In a trade hub of course spamming is expected but everywhere?? And for what? This is low-effort low-reward high-annoyance and what’s even more irritating is that many of them pretend they are somehow doing Eve a service?! The irony.
I would hazard a guess that many returning players have more than one account so they can keep the referral XP to themselves anyway. And who deserves this? A content creator, web developer or someone who is just a lazy irritant that wastes the time of almost everyone?
In fact, what is the point of this at all?