Skins - style without substance

Think that CCP should make an more of an effort with there skin descriptions . It’s a great opportunity to introduce players to the ongoing lore of New Eden and its rather disappointing that they have made no effort to add interesting descriptions to there products .

Also think it would be an interesting idea to associate certain skin sets to different corporations , so as the ‘sets’ can be added to the LP store . This would allow people to identify more with the corporations they work for and grind LP to complete there collections instead of just running to jita and buying .

Perhaps apparel could also be included in this idea .

Anyone got any other ideas how better to use these , imo , underused game resources ?