I agree that it wasn’t the best executed thing. But I do not doubt that CCP got what they wanted. Another step, further metrics. Let’s keep in mind that it’s been a few years now since CCP took the decision to focus on not the pro-active messaging customer, but to first channel and divide messaging and then to focus on conformist / passive / gratification type of customers. That should say something about their focus and targets.
Truth be told, I do think that CCP should consider developments on topics such as lootboxes, gamification and such more within their strategic views. They appear to be putting quite a bit of emphasis in resource allocation to concepts which are increasingly on shaky grounds in relation to developments in governance. EVE’s recently even popped up in a comparative analysis study at an EU Institute (not the one I am attached to, reference by network), both in terms of the broader China subject and in terms of examples for consideration in legislative advice structures. But, that is an entirely different topic the entire gaming industry which has an economic activity footprint in the EU is waking up to.
Anyway. It didn’t look good, but only so on the inside, and then in a fragmented manner. In other words, low risk assessment. As long as CCP does these things carefully and spaced apart impact is manageable in accordance with strategy goals and requirements. Regardless of outings of those types of customers which are less interesting to CCP than those types where calculating gain is more easy because the patterns are more subject to guidance.
It’s the old schism really. Do you want to chase after both product and customer, or do you want to have predictable consumer patterns following a guided product development. CCP has made its choice.
Nobody here really hears from the conformist, triggered, passive, quicker gratification user types. But, to paraphrase one of Hilmar’s statements, CCP measures what customers do, not what they say. They focus on those that are measured and measurable, the other types are the cause of the hole in the ship (demonstrably wrong, but this is the dominant perspective as formulated for a few years now).
I’ll agree that there’s risks attached. But again, as messaging is divided and distributed, with strong tendencies to get lost in detail drama and polarisation, those risks are manageable for CCP. It isn’t as if this event has caused a flow of industry review, comments or anything like that. This is the bottom line, no impact on brand / venture perception or value. The only priority and potential risks are those of meeting or not meeting directives and strategy requirements.
As such, while I agree that it wasn’t optimal, I see no real risks following from this event.