Greetings, Earthlings… I mean most esteemed CCP devs
I am writing to present a business case for having a Chinese-language client on Tranquility. Before you say “over my dead body”, please, take a minute, or 3, to hear me out.
Now, we all know that there is Serenity for the mainland Chinese market, for historic reasons. But the indisputable fact is that Serenity is dying, very fast, due to the rampant botting problem there. Since the local operator in China is unable or unwilling to control botting, many players from mainland China have fled to Tranquility. This is evident by the dramatic increase in the number of Chinese players on the server. Goonswarms Federation / Imperium have recently seen 4 Chinese player corps join.
Having more players is a good thing for Tranquility. Having more paying customers is a good thing for CCP. Having a Chinese client on Tranquility is a good way to draw in more Chinese players.
Now, to be brutally honest, obviously, there will be ISK farmers among the new Chinese players. However, there will be a significant number of paying customers as well. The typical Chinese gamer in 2017 is VERY different from the typical Chinese gold farmer on WOW in 2005.
According to this 2012 Forbes report, 64% of Chinese online gamers pay for gaming content:
Forbes Report – The Majority Of Chinese Gamers Now Pay For Online Gaming Content Every Month
Also, according to this 2011 Daily Mail report, a Chinese man spent US$16,000 on a single in-game item:
More money than sense: Chinese man spends $16,000 on sword for virtual martial arts game
Heck, I will also use myself as an example. Born in China, grow up in the US, had this account since 2008, took a break from 2011 to 2 months ago. I’m more comfortable with an English client than a Chinese one, so this really ain’t for me, but for those honest, bot-hating new Chinese players on Tranquility.
And how much did I spent on EVE?
Yeah… I got yelled at by my wife, but who cares?! For the Mittens!
Of course, there is no guarantee that once CCP rolls out a Chinese client on Tranquility, some Chinese dude will pay $16,000 for the special edition CCP Fleet Issue Bling Bling Mach-a-Snake-Gorn. But hey, that possibility is always there and I’m willing to beat the paying vs isk-farming Chinese players will at least break even. Plus, even if the Chinese isk-farmers end up being the majority, it would be more contents for everyone, right?
Finally, there is the language in local issue. We all remember how some wars got started when Russian players typed too much cyrillic in local. Here in PLA, we have a simple rule: do NOT spam Chinese in local. A few lines is understandable. But if it’s a long conversation, take it to the Corp channel or corp voice comm, so that you’re not obnoxious. So, yeah, that shouldn’t be a problem either.