Hey all, there’s a bit of speculation here but I want to make clear that this isn’t an “Eve is Dying” rant, and I’d rather avoid getting into that kind of discussion.
So yesterday the server’s were having a bit of trouble. During that event, I checked Eve-Offline to see how many people were being impacted. However when I opened it up for admittedly the first time in awhile, the first thing that caught my eye was the average players in the last 36 hours: about 21,000. I thought to myself that I could’ve sworn the game was stable at about 30-35k at last check, so I started to zoom out a bit;
One Week: 21,000
Two Weeks: 22,000
One Month: 23,000
Three Months: 25,000
It’s only when you get to Six Months that the number begins to rise again to about 30,000+. This baffled me, the game has effectively lost a third of its active players in the past 6 months. And I couldn’t understand why until I remembered something else that had drastically changed in the past 6 months: PLEX Prices.
It’s not too long ago that the price of PLEX was stable at somewhere around 3,000,000 ISK, making the cost of subscribing to the game ~1.5 billion ISK/Account/Month. At the start of the year it had already begun to rise but still sat at about 3,200,000. However over the past 6 months the price of PLEX has rapidly increased, topping out at nearly 4,500,000 ISK (2.25 Billion ISK/Account/Month), before plateauing Around Mid-Late April. It now sits at around 4,200,000 ISK.
As with all economies, Eve has its natural ups and downs, inflation and deflation. The Catch-22 though, is that the value of ISK has actually been in a state of Stagnation or Deflation since the beginning of the year, due in part to the significant changes made to anomaly spawn rate. By that logic, the value of PLEX should be Stable or Decreasing, not Increasing.
So what we have here is a twofold negative impact on the capability of players to sustain their PLEXing habits; A rapid increase in PLEX prices for a reason I don’t understand at this time, and an increase in the value of ISK caused by a reduction in ISK Faucets in the past 6 months. This combination has greatly reduced the ability of the ‘average player’ to PLEX their accounts, thereby reducing the number of accounts subscribed.