Which is exactly why the Social Corp idea needs restrictions like I listed earlier, or it will be gamed and abused in ways it is not intended to be.
As to the NPE idea, it should always be optional to participate in. They should not be forced to jump through hoops to play EVE if they dont want to. If they want to do it, fine. If they dont, also fine. Some people do tutorials, read instructions etc. Some dont and want to jump right in.