Agreed, macros are not the right thing here.
Another option is applications that can use text expansion or reuse, something commonly found in coding. Things like BBEdit can do that natively and internally, but I also use things like Keyboard Maestro to do everything from entering custom signatures to churning out entire form letters into any app with just a couple of characters (in Mac world, anyway).
So, look for something that can do hotkeys as Sol suggests or look into broader automation or text expansion utilities. For Windows, check out something like this: