Thank you for that very good point, Ms. Qerl. Our cultural preferences are so ingrained that even where something comes from determines its value to us. Should a chemical analysis revealed that the two soft drinks were identical in all respects, the mere fact that one is not part of the other culture’s norm will often mean it’s not seen to be as good as the one from that culture. Sometimes the opposite effect can happen though, the soft drink from the other culture may come to be seen as exotic and highly sought after.
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