I myself prefer to view Caldari propaganda as an educational tool, in contrast to, for example, Gallente propaganda, that is used to brainwash listeners. And I myself try to fight gallente propaganda whenever I can spot it - by simply revealing facts, that contradict that propaganda, by bringing reasoning, that contradicts that propaganda, or by simply stating opposite point of view.
Unlike Gallente type of porpaganda, that simply claims settings (like that freedom is good), I contradict them intellectually by statements that have factual basis and that can be proven easily.
Use of visual media only facilitates this approach.
As for the “Culture War”, I believe it is indeed a problem, since it is a gallente way of acting that threatens civilized life in our cluster. Gallente tend to brainwash citizens and attract feeble-minded people by their lies. But that’s not a real war, and I feel sorry for those, who consider it such. Nethertheless, people should be protected from this. And the best weapon against gallente propaganda is truth. Because knowledge is power.
That’s what I am trying to do. Whenever I spot a pro-gallente-ideal statement (like, that freedom is good, and so on), I try to object it. I bring opposite views, I bring arguments, I bring facts. And I hope that people will start thinking. Because when people think, they won’t accept gallente setting as given. And this will mean my work here was done well.
Finally, I would like to address such phenomenon known as “memes”. I believe it is simply an anti-intellectual trend among culturally underdeveloped and undereducated marginal folks. When people bring in meme-filled approach or signify themselves as members of a meme-endorsing group, I try to avoid them, since I prefer to save my time instead of dealing with such sub-mediocrities.